I am a PhD student in economics at Hanken School of Economics and the Helsinki Graduate School of Economics.

I am interested in competition and behavioral economics broadly. My thesis mixes theory and empirics of how market frictions (switching costs, regulatory frictions and belief biases) give rise to strategic interaction and quality choice.

I have been a teaching assistant in introductory micro- and macroeconomics, economics of strategy and behavioral economics. I am an affiliated researcher at the Ratio Institute and a research fellow at Timbro.

Email: theo.herold@hanken.fi

Google Scholar: Theo Herold