A human centred view of turning problems into solutions

Louisa Dallow is an experienced problem to solution thinker with a background in business strategy and an understanding of social and commercial outputs. With this combination of skills, she helps organisations make evidence-based decisions from strategy to execution.

A new way of focusing on people experiences. 

Our focus starts with the why, what and how.

Our delivery method focuses on immediate and longer term recommendations to showcase the value you add to your customers.

We find the best and quickest way of doing something by joining dots many others can't see.


We can help you with

Customer experience (CX)


People experience (PX)


Based out of the stunning Auckland, New Zealand

+64 21 624 681

louisa@theexperiencetheory.com

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