Know the benefits of MVP development

The American entrepreneur, Eric Ries formulated the concept of the Minimum Viable Product Program (MVP) as the early stage of product development to collect user feedback on a product or idea, with the least possible effort. In layman’s terms, a minimum viable product (MVP) is a product with just enough features to validate a product idea by attracting early-adopter customers.

The benefits of MVP

Summarizing the benefits of MVP here, we get:

● Save time and money

The MVP development approach, helps you save time and money. When you are testing a product before launching its final version, you are using a part of your investment and not the whole of it. With MVP, you work only on the core features, so you save time as well.

● Quicker client feedback

If you launch the final product without checking for client feedback, then you may have to redo the whole thing if they are not satisfied. This wastes your time, money, and resources as well.

But with the Minimum Viable Product Program, you can understand and implement user needs in your product. In this way, you meet the user expectations from your product as well. This further helps you develop a better product that aligns with the user's needs.

● Authenticate market drifts

With the MVP approach, you get a knowledge of the market demands which further helps you find some potential customers. With the help of this information, you can discover ways to improve your product. You may even come up with a whole new concept altogether to align with the market drift, who knows!

● Draw investment

If you can show the potential of your MVP version to the investors, they may even consider investing in your venture.

● Clear focus

With the MVP approach, you work only on the core features for market testing. This helps you and your team to focus on the core features and work on them with efficiency. Fringe features are good for decoration, but with MVP you need features that add value to the product. So, core features are all that you need to worry about in the MVP phase. With a clear focus on the core, your product is more likely to be successful.

● Less room for error

Working on limited features reduces the chances of making errors and saves a lot of redo work. With lesser complex features to work on, the building process is made easier with the MVP approach. This increases the chances of the product turning out to be more efficient.

● Monetization Strategy

Products need to earn profits. When it comes to applications, creating a viable source of income includes a decent monetization strategy. Now several such strategies have proven to be successful in the market. So what works best for you? The MVP approach helps you with that part!

Overview

To wrap it up, MVP helps you get user feedback on the first version of your product. With that data, you can work through the loopholes and generate a better product suited for the users without wasting time and money.

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Marketing Strategies and its dos and don’ts in 2021

It’s 2021, and the domain of advertising and marketing strategies is ever-changing! If you want your business to grow, these new trends in marketing are important to follow. For this, the very first thing that you need to do is abandon the outdated marketing rules that you have been following. Make way for the new trends in marketing in 2021!

Marketing and advertising is a complex activity. It always has to align with the needs and moods of the customers. I am sure you are with me on this. However, to stick to the rules of the new trends in marketing, you need to know what you should stop doing already!

The great leap from offline to an online platform for marketing strategies

If it was the story of around 10 to 15 years ago, then we probably wouldn’t be having this discussion. At that time, offline marketing and advertising were good enough to grow your business. Those flashy commercials and brochures, worked more than fine, to grab attention.

But, times are different now. We live in the digital era. Now you see it, don’t you? To reach out to your customers and your niche market, you have to adopt the new trends in marketing and advertising.

Let’s see what we can do!

Here are some of the outdated marketing and advertising rules to abandon in 2021:

Who on earth looks up something in an offline medium nowadays? If you have a valid answer to it, I am sure you are talking about the boomers.

I hope you already see what I am trying to imply! If you are spending on offline ads then it is a wrong move for now. These days, if anyone wants to check up on something, that just google it out and get done!

So, hey! Turn to the new trends in marketing and advertising. Why don’t you spend on ads that you can put on Google? With this move, you can reach your target customers, banking on the intent that they display on the internet. Sounds good, right?

With the proper use of keywords, you can easily search for intent and work on your ads accordingly. Now isn’t that something that you would want for your business?

TV commercials

Television? Do we still have that? These days all we do is watch shows on digital platforms or smart TVs. The old school television is actually outdated. Come on!

Added to the online web shows, we have the whole internet to ourselves. We keep exploring every bit of it, right my millennial people? To be honest, we are majorly always on the internet, be it work or fun!

Now let me tell you why am stressing on the internet. See, our attention span is getting shorter each day. In this scenario, short video advertisements are the best tools to grab attention. This is the best of the new trends in marketing and advertising. TV commercials just don’t work anymore.

You can make a short video about your products and yourself as a company. Once that you do that, you can also market it to your audience via emails or your website as well.

Prints and print outs

In this digital era, the online prominence of your business will attract customers much more than anything else. So kindly stop wasting money on designing brochures and flyers. Instead, move on to the new trends in marketing and advertising. I am going to stress a bit about email marketing here.

Why email marketing, you ask? Well, you can customize emails according to the intent of your customers. As a result, it is much more impactful than some advertisements on paper, which people can discard easily. Besides, with email marketing, you can check on A/B test messaging, analytics, target customers, and so on.

Don’t you like it already?

So here we are! We have finally shifted from traditional marketing strategies to contemporary ones with the new trends in marketing and advertising.

Now what? Is there anything else to take care of when it comes to the new trends in marketing? Let’s see!

Outdated Advertising and Marketing Strategies tactics after shifting to an online platform

I am sure you will agree with me when I say, there is always some scope for improvement.

Let’s align with the new trends in marketing and advertising and improve upon the marketing rules that we have been following. You don’t want to miss this.

Serving the general outlook

Stop with the generalization! Every individual is unique. So work for their needs and preferences individually.

Here’s what you can do. Collect data of every potential customer and use it to target the respective demographics. Sounds like a plan already!

Too many promotional contents

If you use your social media handle, only to publish promotional content, then it’s just not going to work. It will drive away customers because, after a point, it does get monotonous. Social media is the last platform to entertain monotony, trust me!

So before you dive into social media marketing, do good research on what works and what doesn’t. Trust me when I say this, but just being there, isn’t enough anymore.

Stuck in the basics

Digital marketing evolution is very evident these days. This ensures that there are additional tools that you can use to step up your marketing strategies.

So my advice is, keep upgrading your ways to promote your business. Don’t get stuck in the basics. No one is. The existing tools are good, but why not add up to them?

You may think that the tools you are using at present are fine, but trust me, there is always some room for development.

Hey there, hold on a sec! Something just crossed my mind.

There are certain things that you should avoid, going by the details. These may not be the gigantic mistakes that businesses keep doing on a loop. However, why not avoid making the tiniest of mistakes?

Here, check these out.

Not listening to market feedback

Why would you overlook customer feedback? If you do, then that’s a sad mistake that you should avoid with immediate effect! Surveying potential customers serve a lot of purposes! Work on market research questions to ask potential customers.

These include customization of marketing strategies on a large scale. Works like wonder!

Interact with your customers, conduct surveys, and get to know them in a better way. The most interesting part is yet to come!

Do you know that user-generated content is a thing nowadays? It helps them feel connected and involved with your brand. Great way to create brand identity, I must say.

Let me drop some examples of huge brands that have worked on user-generated content in the past. They include coca-cola, Netflix, Adobe, Apple, etc.

Direct mails/Spamming

Spamming is a big no in the marketing space. Once the customers get annoyed with your constant emails, they have so many ways to dodge and block your subscription. So why risk it anyway?

Do you know the sad part? Around 80% of consumers between the age gaps of 24-35 have blocked subscriptions to their favorite sites, just for this issue. See how risky this is?

The fact that I wanted to establish through the given statement is that, stop spending on these tragic outbound marketing and advertising tactics. Let me tell you what you can do instead as per the new trends in marketing!

· Create stellar content

· Work on SEO

· Generate a subscriber list

· Collect and study user feedbacks

All these formats will help you with the SEO ranking as well as enhance your growth as a business venture.

Narcissistic content

Since childhood, we have been building on the quote – “Actions speak louder than words”. It’s time to apply it in the true sense. Stop flaunting how awesome you are in your content. Not the whole of it at least. Tell me, why should the audience visit your content just to know how great you are? That too, through content that is self-generated! Sounds funny, see?

To reach the bottom of your marketing funnel, you need to push people into the funnel first. That is where this point comes up.

Attract the audience through quality content that is useful to them. They should keep visiting your content for their growth. That is how they will feel connected and worthy of the posts that you publish.

Trust me when I say this, millennials are really smart and they don’t go by flamboyance. They need content, authority, and strategy to bank upon.

So to wrap it up, all you need is informative content to push the consumers to the base of your marketing funnel.

Reminder: focus on what not to do

Customers forgive, but they never forget. Didn’t you hear about H&M? Some time back, a retailer posted a photograph of a black kid in a hoodie which read, “Coolest monkey in the jungle.” The public outrage was catastrophic indeed!

Seeing the damage inflicted, the brand hired a diversity manager to take control. Things got better but took time. So this is what I have been trying to say.

Doing the right thing is important. But avoiding mistakes is the greatest takeaway of the advertising and marketing strategies show.

Overview

So as you see, it’s a long list of dos and don’ts of marketing. But, fortunately, with decent marketing and advertising strategies, updated business tactics, and of course creativity, you can deliver excellence.

If you have been following the business rules from yesteryear, we hope that you drop them today itself. Remember, the center stage is all about information, value, and quality content.

By following these ground rules, you will see changes in your growth in a positive direction soon. So why wait? Hop on and start today itself!

And hey! Talking of businesses and startups, if you happen to be one, do get in touch with us at TheCodeWork. We would love to help you turn your business ideas into action with the services that we offer.

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How to Hire the Best Laravel Developers For Web Development in 2022

Hello, netizens! Hope our Laravel blog series has been great to read till now. So, now is the time to hire the best Laravel developers on this platform out there.

So we will be busting the myth that you need to have the technical expertise to choose the right developer for your project. Of course not! You just need to keep certain points in mind to make your hiring process a cakewalk.

So let’s not beat around the bush and know some best features of this technology that are creating the hype!

Best Laravel features that makes it a favorite in 2022

• It works on modularity. This feature enables you to incorporate modules from other resources and modify them accordingly. Great isn’t it?

• It has a fast blade template engine incorporated. This significantly increases the website performance. Certainly the pace is increased when you are not only restricted to using PHP code. So be it complex or easy, it lets you create structures with great ease. Awesome, I know!

• Laravel is actually a web artisan tool for web development. So this built-in tool lets you automate a huge number of tasks which are repetitive in nature. For example database tasks, coding tasks , etc. Moving further to the best part it even lets you create your own commands.

• When it comes to security, it is no match to its peers. By using the hashed mechanism it takes security to the next level. This also protects websites from SQL injection attacks.

Laravel and its web development services

Laravel web development is a pool of “n” numbers of services. But there are some specific and mandatory services required to scale through the process. Let me tell you how!

With proper utilization of these services, you can develop scalable and efficient platforms. So just lookout. Here you go with the list.

Website development services

In the world of digital presence, websites are a holy grail. As a result, having a scalable website that provides an immersive user experience is important, don’t you agree? So here we have this great option, which offers a great range of tools to work with.

This PHP framework helps in developing websites that are smooth and easy to navigate. As mentioned earlier, it has a great security mechanism. Security is a prerequisite for any website. Don’t you think?

And trust me, you will be sitting in a pool of open networks without it. SQL and hashed mechanisms together make a robust platform.

We can help you out in this process of getting the best Laravel web developers on board to build a beautiful website that enhances your digital presence and makes a mark.

For More info Must Visit the Official Blog URL:- https://thecodework.com/blog/how-to-hire-the-best-laravel-developers-for-web-development/

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Top 14 Tools to Build an MVP From Scratch in 2022

MVP is an initial version of a product built on core ideas to test its performance in the market. Simple as that!

Now planning to build an MVP involves planning out a lot of factors like quality, team, marketing, and the list goes on. So let us at TheCodeWork help you take care of that. Sounds good?

See, there are 5 factors that you need to think of when you take the lean-approach. They are:

• Getting the feedback of early adopters.

• If the market will pay to use your product.

• Building a product that delivers a good user experience.

• Reaching out to the right audience.

• Iteration based on user feedback.

The Minimum Viable Product, as we know it, is a way to launch a new product in the market without draining all the available resources. It is as simple as that!

This product is installed with the core functionalities that are needed to validate the idea in the target market. What more do you need than testing your idea in the market even before the product development cycle is initiated?

It happens to be the most fundamental form of your idea which is further iterated to a full product. This precise version of your product collects valuable feedback from the market and helps you understand the audience better. How cool is that?

Tools to Build an MVP in 2022

As we have already checked the 4 major aspects of building an MVP, let’s check out the tools that are helpful under each segment. You need that, don’t you? So here we go!

• Getting the feedback of early adopters

No matter what the product idea is, one thing is for sure, and that is – the product is aiming to solve a particular problem. I am sure you agree with me on this.

The most important part of a successful startup is its ability to prove the demand for a problem in the market. This demand needs to be so high that the proposed solution is bound to find a reaction from the target audience. Sounds controversial? Wait a moment and think about it!

For this very reason, the first major concern of a budding entrepreneur must be to validate the IDEA or as we say in TheCodeWork, make ideas happen!

Customer Interview Tools to build an MVP

1.TypeForm

Typeform happens to be one of the most user-friendly and in-demand tools for customer interviews, forms, and tickets too. The smooth format and user experience are ideal for conducting online surveys and data collection.

2. Google Forms

Google again! Yes, Google will help you with this too. How about a tool that is smooth, user-friendly, and TOTALLY free of cost? I know right! Google forms make the entire process of online surveys and campaigns a breeze. So now you can concentrate on the bigger picture instead of setting up client interviews for feedbacks and surveys.

3. LinkedIn

LinkedIn is the best platform when it comes to generating early leads and creating a pool of target audiences as well. Go ahead and try this one out!

Check us out on LinkedIn (TheCodeWork) to tap on how we use the platform for similar activities for our clients.

• If the market will pay to use your product

Okay, this one is pretty important and easy! see, the landing page of your website is the first impression that the clients will have of you. You agree with me, don’t you? When they click on an ad or a referred link, that is where they are going to be led.

Article Source:- https://thecodework.com/blog/top-14-tools-to-build-an-mvp-from-scratch/

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