The Toilet Paper Entrepreneur Pdf Free Download

If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.

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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.

Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed swift kick in the pants. In this book, you'll discover:* Why a business plan is a total waste of your time.* Why fulfilling your own needs is the first and last order of business.* Which three sheets of paper you need to successfully launch, manage and grow your business.* How to get started in business with little or no money.* How to find and exploit resources that no one else knows about.* How to stop procrastinating and take action NOW!

In his book, Michalowicz provides advice for the up-and-coming entrepreneurs of the world on how to get a business started with the bare essentials, including some tips for taking advantage of little-known resources to get ahead quickly. But above all, Michalowicz knows that starting a business takes more than planning and acting on that plan; it takes the entrepreneurial spirit, and passion.

He then created his Twitter handle, @TPEntrepreneur, which he has since changed to @MikeMichalowicz, and established a daily blog. He enjoys making jokes, mostly at his own expense, and takes a just-say-it approach to social media, which his fans seem to love. "I like to keep things real and I love to joke around," Mr Michalowicz said. He said he never promised get-rich-quick schemes, "because it doesn't exist, and I am always making jokes about entrepreneurial situations and myself." He shares information on his blog, but his community members also learn from each other.

But now, four years later, he has decided he wants to teach people his real name. "Being the Toilet Paper guy helped people get past having to pronounce my name, but at the same time, it painted me in the corner of potentially having to stick with toilet paper for the rest of my life," he said.

As part of the plan, he is releasing a new book with a new metaphor under his own name. In "The Pumpkin Plan," Mr. Michalowicz writes about his own business struggles, feeling like a hamster on a wheel trying to grow his business, until he decided that pumpkin farmers, the kind that grow record-breaking pumpkins, hold the secret to entrepreneurial success.

Mike is a graduate of Inc. & MITs Birthing of Giants Entrepreneurial Program. He has received multiple entrepreneurship awards, including the SBAs Young Entrepreneur of the Year. Mike is a recurring guest on CNBCs The Big Idea with Donny Deutsch, ABC News, Fox News and other television programs. He has also been featured in Entrepreneur Magazine, Forbes, US News & World Report, National Public Radio (NPR), the New York Times, and other publications. He is a frequent guest lecturer for entrepreneurial groups and professional business groups throughout the world. Mike is also a guest lecturer for collegiate entrepreneurial programs such as Babson, Boston College, Columbia, Emerson, Harvard, Penn State, Pepperdine and Princeton.

My transition between companies has been kind of fluid because the opportunities presented themselves. It was something I got really excited about and played into my core passion. I love the entrepreneurial stage of business, the early stages and feeling the business growth. It just fit in well and I went for it.

Derin Oyekan is co-founder and Chief Marketing Officer of Reel, an eco-friendly paper brand, offering bamboo toilet paper with a portion of the business supporting SOIL, a sanitation R&D non-profit in Haiti. Reel, co-founded with Livio Bisterzo, officially launched in the US in March 2019 and has sold over a million rolls of toilet paper, growing almost 1,000% year over year since launch.

Ceniza-Levine: You have a co-founder. How did you meet and decide to work together? How do you decide who does what? What advice do you have for business partners or aspiring entrepreneurs considering going into business with someone else?

Ceniza-Levine: You went from electrical engineering to marketing to entrepreneurship. How did you decide on your career pivots? When did you know it was the right time to leave specific roles or companies or businesses you started?

I usually changed companies when it was pretty obvious there was no more room for growth. Fast forward to 10 years later and I got the entrepreneurial itch to go try to do my own thing. A few ventures failed and some succeeded. A couple I exited to go pursue other things. I always went with my gut as to when to make changes.

Ceniza-Levine: How has your engineering background informed your marketing and entrepreneurial approach? Would you recommend a science background or coursework for people early in their careers and thinking about certifications or grad school? Do you wish you had taken business or other courses or picked another major?

Ceniza-Levine: How has being a person of color influenced your career choices and the decision to start businesses? What advice would you give to POC professionals and entrepreneurs as they manage their own careers?

I am a career coach, content creator, and LinkedIn Top Voice: Job Search & Careers. As the founder and CEO of Workhap, I lead my team that has empowered and helped thousands get hired & paid in careers they love through our digital guides, #1 most watched LinkedIn Learning courses, and signature job search program, Get Hired Academy. I post daily on topics including job search, salary negotiations, and entrepreneurship to our community of 1.5M+ followers across social media platforms. Everything I share is from my 10+ years of experience as a former head of talent development, recruiter, and management consultant. ff782bc1db