All in all "The Psychology of Persuasion" is a very good sales book, there are a lot of important concepts and practices discussed within its pages and it would be a very useful addition to your sales education library. It certainly cover the psychology of persuasion very well.

This book will describe the psychology of persuasion. We will consider how persuasion works and, indeed, how to become persuasive. We will consider research from therapists, psychologists, salespeople, motivational specialists, and more.


The Psychology Of Persuasion Kevin Hogan Pdf Download


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Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches the psychology of persuasion both during his speeches and in his book. This practical knowledge may be used to save thousands on the purchase of a house, get the best deal on a new car, or determine when someone is lying.

The SQUEEZE: We often believe that in making decisions we do so on a rational level, but Kevin Hogan and James Speakman suggest otherwise in Covert Persuasion: Psychological Tactics and Tricks to Win the Game. Hogan and Speakman believe that we make decisions on a subconscious level, basing the totality of our decisions on feelings. Hogan and Speakman believe that managing subconscious feelings is the key to the art of persuasion. The authors teach the reader how both to observe, predict, and direct human behavior by using the right words and the proper body language. In other words, Covert Persuasion teaches the reader how to convince people to buy a product, contribute to a cause, and/or vote for a candidate. The authors synthesize the latest research in psychology, sales tactics, and human communication to provide examples of comprehensive, but focused methods for persuading anyone.

Successful persuaders know how to sway people without letting their targets even realize that they're being wooed. This is "covert persuasion," a field that draws skills and knowledge from social psychology, linguistics and business communication. Salespeople who master and apply these techniques see their results soar. e24fc04721

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