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Unlike mainline trap, which is defined by bombastic production and rattling hi-hat drum patterns, Plugg is said to be dreamy,[7] laidback, atmospheric, spacey, airy, minimaland catchy, described as having overall lush and jazzy atmosphere, ethereal, luscious multi-instrumental harmonies and melodies, sparse, disjoint, and relaxed drum programming with few hi-hats, and thick basslines.[8] Instead of hi-hats in mainline trap, plugg drumming mainly employs beat skips, crash cymbals and punctuated accent snares on half-beats. As described by a critic, plugg is best intended to be heard alone, "experience[d] .. [in] the way it's intended: as a day-long trance in your isolated abode".[9]

The genre got its name from the famous "Plug!" producer tag used by the members of BeatPluggz collective since 2013.[10][11][12] As MexikoDro claimed, either StoopidXool or someone else from Beatpluggz recorded the vocals for the tag.[13] At first, their tag used the word "Plugs!", but later they shortened it to "Plug!"[14]

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Both variants "plugg" and "plug" are used to describe the genre. Other names for the genre include descriptive terms such as "new wave"[15] and "smooth jazz"[9] (not to be confused with new wave and smooth jazz genres).

Origins of plugg music are traced to the gospel and soul-influenced production style of Zaytoven[16] and other southern rap influences, such as OutKast,[16] as well as to loosely related subgenre of hip-hop called Chicago bop, which is a euphoric, fast-paced subgenre of drill music.[4] Plugg first emerged around 2013 as a cohesive production style of the collective called Beatpluggz including Atlanta-based producers MexikoDro and StoopidXool.[16][6] Plugg was inspired by Zaytoven,[14] Project Pat, Juicy J, Gucci Mane, the snap rap group D4L and the Paper Mario Nintendo soundtrack.[11] MexikoDro and his fellow Beatpluggz members gained viewership via the SoundCloud platform, where plugg picked up an underground following.[11][15] Plugg has been described as "near-ambient and intoxicating", a strong departure from the popular styles of the day.[10]

From around 2014 on, rappers like Playboi Carti,[9] Rich The Kid, Diego Money,[16] Kodak Black, Lil Yachty,[15] Famous Dex, Yung Bans and Reese LaFlare[10] brought mainstream attention to plugg for the first time by working with Beatpluggz and releasing tracks such as "Broke Boi" (by Playboi Carti),[15][9] "Plug!" (by Rich the Kid and Kodak Black),[16] "Hella O's" (by Lil Yachty), "New Wave" (by Rich the Kid and Famous Dex), "Harrassin Me" (by Kodak Black and Humble Haitian),[2] "Dresser" (by Yung Bans)[12] "No Cap" (by Yung Bans and Reese LaFlare). Around the same time, rapper Nebu Kiniza recorded his viral hit single "Gassed Up" (later certified platinum) over the same plugg beat that was used in "Plug!" by Rich the Kid.[10] Among them, Carti was the first one to appreciate the production style of Beatpluggz, and also recorded other plugg records, such as "Money Counter", "Don't Tell Nobody", "Smash Pt.2" and "Chill Freestyle" around that time.[11][15] Despite "Broke Boi" being his breakthrough hit, Playboi Carti never actually paid back to MexikoDro for these plugg beats,[17] as MexikoDro later claimed in interviews. Whether Rich the Kid paid for the beat for his "Plug!", which also was one of the biggest plugg hits of the day,[16] song or not also remains dubious.[10]

The first mainstream wave of plugg was mainly a fad and quickly faded away as the rappers (Famous Dex, Rich the Kid, Lil Yachty) moved on to work with other producers.[11][10] Playboi Carti had publicized creative break-up with MexikoDro, which was described "ugly" and moved on to work with Pi'erre Bourne, who wasn't making plugg.[10] Despite the aforementioned developments, in the underground during that time, plugg maintained consistent following and evolution, mostly thankfully to the online-centric nature of the subgenre.[15][10][4]

At the same time, a new wave of primarily plugg-oriented rappers emerged, many of whom grew listening to plugg, namely BoofPaxkMooky,[11][9][4] whose style is described to be reminiscent of the Playboi Carti-MexikoDro era songs,[10] and whose 2021 mixtape produced by StoopidXool called "Four Seasons" was regarded as one of the plugg's purest, according to a critic.[4] Tony Shhnow,[11][9] described as the one bringing the influence of the 1990s R&B and earlier Southern hip-hop into plugg,[10] 10k Dunkin[11][10][9] and others. A new pleiad of plugg producers also emerged closer to 2020, most notable of them being CashCache[9] and Cash Cobain.[11] CashCache was described as a "primary architect" of the plugg sound used by Mooky, Shhnow and 10k Dunkin.[10] He is also regarded as the person bringing more lounge music and more jazz[19] influences in plugg,[4] making a style of plugg dubbed "sleepy plugg".[20]

Around that time in 2020, StoopidXool and Cash Cobain collaborated on an album with a New York City plugg rapper FLEE, and that release included the viral pluggnb hit "SWISH / USE 2" recorded in collaboration with Brent Faiyaz.[11][10]

While BoofPaxkMooky, Tony Shhnow, 10k Dunkin and FLEE were described as "bringing the most true-to-the-form plug back" into rotation,[10] Lil Tecca, Autumn!, SSGKobe and SoFaygo helped to popularize the pluggnb sound by releasing TikTok hits "Show Me Up", "Knock Knock" and "Thrax", respectively.[10]

At the same time new names kept sprawling in the scene: Summrs and Autumn! brought in influences from the sound typical for "SadBoys" lead by Yung Lean into plugg, other noted new names in the genre included Ka$hdami, 1600J and RewindRaps, tana, among others.[10]

At the same time, plugg gained attention from Drake. Drake first recorded a song called "Plug" on a plugg beat around 2017, allegedly for his Scorpion album, but the song was later removed from the tracklist and only resurfaced online in 2020.[21] Later, also in 2020, Drake included a plugg track produced by MexikoDro titled "From Florida with Love" into his Dark Lane Demo Tapes mixtape.[11][22] The purported reason for the inclusion of a plugg song into tracklist, was speculated to be the second wave of underground plugg that Drake was aware of.[10]

In 2022, Glokk40Spaz started gaining attention for his hardcore plugg rap style. This style had been founded in the DMV area, where it was given the name dark plugg.[3] Standing in contrast to the dreamy and melodic atmosphere of plugg, dark plugg (also known as DMV plugg and evil plugg) emphasizes an ominous and aggressive sound, with widespread use of the DMV flow.[24]

By the end of 2021, plugg sound flourished[24] and developed further, with multiple artists starting to add more digicore influences into their sound, examples of this being Daesworld's "2003" and Jaydes' "Highschool".[4] Producer Dani Kiyoko defined a darker style of plugg, dubbed "vamp plugg". Tracks such as "Xanax" by St47ic (produced by Dani Kiyoko) typify the "vamp plugg" sound.[4] This style is sometimes conflated with a demonic-sounding, hex-influenced and intentionally lo-fi style of trap known as "sigilkore" that emerged on SoundCloud, spearheaded by rappers Luci4 (previously known as Axxturel, Prynce Axxturel among other names), islurwhenitalk and their now-defunct collective Jewelxxet.[25]

In 2022, the hyperplugg microgenre began trending on SoundCloud and TikTok, when producer-artist Myspacemark started adding influences of hyperpop into his plugg sound up to the point of claiming to have invented the "hyperplugg" subgenre. It was unclear whether the subgenre was intended as an ironic meme or not, but after videos on the microgenre amassed tens of thousands views on TikTok, many fans of Myspacemark took the idea more seriously.[5]

Plugg music is typified by production style of Beatpluggz, first started by MexikoDro. According to CashCache, "simple chords, hard-hitting 808s and repetitive, thoughtful, addictive melodies" typify plugg music.[12] According to trap producer Popstar Benny, the foundation of plugg is "Zaytoven['s] 'street' Atlanta drums, and melodies, [which are] ... a little more 'internet' and little more videogamey".[12]

Multiple sources pinpoint the foundation of plugg drumming to Zaytoven's percussion style and samples.[10][12] Zaytoven's percussion style was influenced by West Coast hip hop of the late 1990s.[26] Many drum samples used by Zaytoven were provided to him by his beatmaking mentor, JT the Bigga Figga,[26] and continue to be used by him ever since.[26]

Zaytoven credits the swinging feel of his typical rhythms to the MPC2000 hardware sampler, which he uses through the career.[26] However MexikoDro and later plugg producers, while emulating Zaytoven's drums, used software drum machines to emulate them.[citation needed]

Among the most recognizable traits of plugg are its catchy[13] Nintendo video-game influenced multi-layered melodies[14] with heavy use of chords[4] and xylophone, prevalence of synth pad synths and other soft synthetizer presets sparse drum programming, with frequent crash cymbals, punctuated TR-808 rimshots and other percussion samples, such as maracas, accent snares, and somewhat less frequent hi-hats, 808s in place of kick drums,[2] where kicks themselves are mostly absent. Muffled, heavily low-pass filtered claps are oftentimes used instead of snares.

Unlike original Zaytoven's production which relied heavily on piano and organ riffs together with minimal drumming, Beatpluggz retained the airy tone, structure and minimal drumming of Zaytoven's style but in place of pianos and organs they shifted the focus from using piano and organ to more synthetic sounds and also expanded the rhythmic vocabulary of Zaytoven's work by using wider variety of types of hi-hat, snare and other percussive samples. 808s used in Beatpluggz style also became comparably harder compared to Zaytoven's style.[10]

Among other defining traits of plugg music is the use of the "Plug!" vocal sample,[21] which first appeared as a producer tag of Beatpluggz collective, but later came to be used by producers inspired by Beatpluggz who were never part of the collective themselves.[14] 17dc91bb1f