A music video was filmed for the 1984 re-release release of the single, directed by choreographer Kenny Ortega.[citation needed] In the clip, the sisters are seen getting ready for a formal party at a high society club. Anita Pointer is shown dressing and applying make up; Ruth Pointer, wearing only a nightgown, is shown rolling around on her bed and throwing her garments around; and June Pointer is wearing nothing at all and taking a bubble bath. Once the sisters arrive at the club, they are photographed, attracting the attention of the other party goers. By the video's end, they have the club on its feet jamming to the song. On the video also appears Dorian Harewood.
Sandwiched in between the heavy hitting Black and White and Break Out LPs, the Pointer Sisters' 1982 So Excited effort may not have managed the Top Ten, but impacted the scene nevertheless, as the group took three singles into charts that year. The opening, and best remembered track from the set, "I'm So Excited," delivered a punch-drunk, rapid fire snap straight into the dance clubs, following the marvelous, mid tempo swing song "American Music" up the charts with a combination of urgent beats and sassy harmony that fall. And, while these songs, along with chart mate "If You Wanna Get Back Your Lady" certainly merit their successes, there are several other moments on the album which actually prove more interesting. The Sue Shifrin penned "See How the Love Goes," which is hauntingly reminiscent of Peter Frampton's "Show me the Way," emerged a gorgeously melancholy melody that hovered somewhere between ballad and smooth groove and showcased Anita Pointer's lead vocals perfectly, while the sisters turned in a surprising cover of Prince's "I Feel for You" two years before Chaka Khan recorded what has become the definitive version. While it's true that the songs on So Excited pale markedly in comparison to the best of the Pointer Sisters' remarkable oeuvre, there are still plenty of unexpected guitar solos and heavy harmonies to snap heads to attention. Even in an off year, the group found themselves happily ensconced in the Top Twenty. That's no small feat.
Frontman Mo'Royce Peterson says about "I'm So Excited": "Anita Pointer sadly passed away very recently, and this is our tribute to her and her sisters' impact on music, as well as, of course, their everlasting and unbridled enthusiasm for 'pleasures in the night' on this track. The song is about the building, burning anticipation of impending carnal satisfaction. The heart races, hormones surge - gratification is imminent! In the video, the "excited" band members pack themselves into the family minivan, then play the Halftime Show at the Big Bank SuperDuper Dome - an event viewed live by over 700 Billion people worldwide!"
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