Yesterday, I shot a video of myself at the Penn Station McDonalds, reviewing the new Grimace Birthday Meal (shake, my first Big Mac, and fries). That video will never, ever see the light of day, but I\u2019ll tell you my takeaways:

Everyone who reads this letter knows we love the McDonald\u2019s social media strategy right now. We love the Grimace takeover, we love the nostalgic commercial. That\u2019s what drove me to get the shake.


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While I was going to get the shake, I thought about if this might be a response to Erewhon\u2019s virality with their smoothie drops with celebrities like Hailey Bieber, Bella Hadid, and Kourtney Kardashian.

The packaging is great. Bags, cardboard containers, and the plastic shake cup are all covered with confetti/sprinkles that make it feel like it\u2019s everyone\u2019s birthday. I texted a few founders and brand consultants that I\u2019m friends with from the middle of Herald Square and asked how McDonald\u2019s has inspired their careers. They all said McDonald\u2019s is the best brand.

Besides gooey death, the Grimace Shake has been shown to induce heavy intoxication, demonic possession, and insanity. Some splash the milkshake on their clothes and surroundings to look like a crime scene, or rather, a "Grime Scene," dubbing Grimace a "Griminal."

Grimace, the best friend of Ronald McDonald, made his debut in a 1971 commercial. He is an amorphous purple blob with short arms and legs that some speculate is the embodiment of a milkshake or a taste bud.

The TikTok user @ruiz_alv04 posted a video of a young boy excitedly sipping the viral purple drink before quickly cutting to a shot of the boy sprawled across the road with the milkshake spilled everywhere.

"Just got the new Grimace shake, I'm gonna give it a try," the TikToker @_loganross said in another video before sipping the special milkshake. The video then immediately cut to them pretending to be unconscious, sprawled face-forward against a purple-liquid-covered wall, while he coughed and sputtered out the drink.

TikTok users are seemingly amused with his video, which has garnered more than 6.1 million views as of June 27. "Grimace is inside you," a top comment with more than 34,300 likes read. "Best outcome of getting a grimace shake," another comment said.

But what about moms and dads. Everyone's taste buds are different and you know going in that McDonald's isn't a fancy, shake-centric restaurant. Given that, it's not bad. Not the best shake I've ever had, but I don't regret trying it.

The campaign clearly resonated, and the big story was the overwhelming popularity of the Grimace Shake which outperformed all other shake flavors by at least 6.2 percentage points. Nearly one in three (29.5%) consumers called the Grimace Shake their favorite shake flavor. The closest competitor was the chocolate shake (23.3%) followed by strawberry (16.7%).

Starting June 12, McDonald's will officially launch a "Grimace Birthday Meal and Shake," which includes a choice of Big Mac or 10-piece Chicken McNuggets, a medium French fry, and McD's first-ever purple shake, "inspired by the iconic color and sweetness of our purple pal," the announcement says.

Purchased Price: $13.19* (meal)

Size: Medium shake

Rating: 8 out of 10 (shake only)

Nutrition Facts: (shake only) 580 calories, 15 grams of fat, 9 grams of saturated fat, 0.5 grams of trans fat, 60 milligrams of cholesterol, 170 milligrams of sodium, 97 grams of carbohydrates, 0 grams of fiber, 75 grams of sugar (including 62 grams of added sugar), and 12 grams of protein.

Great review and I agree with everything you said. I found out that apparently some locations do offer a la carte ordering of the shake but none of them offer it through the app or on third party delivery apps. So I guess it is just hit or miss.

Grimace is the titular main antagonist of the viral Grimace Shake trend. He is one of the mascots of the popular fast food chain, McDonald's, being a purple blob who is obsessed with milkshakes. While mostly depicted as a light-hearted character, in reality, Grimace is anything but that, but truly a devious monster who kills anyone who would drink his Grimace Shake.

On June 6th of 2023, McDonald's would announce that in honor of Grimace's 52nd birthday, they would be releasing a special Grimace birthday meal in the United States, including a milkshake known as the "Grimace Shake". Very soon afterward, millions of people across the country would flock to McDonalds to try the so called Grimace Shake, curious of what this so called Grimace Shake would taste like.

On June 14th, 2023, a TikToker by the name of Fraz would buy the Grimace Shake from McDonald's. Immediately after returning home, he would take a recording of himself trying the Grimace Shake for his TikTok. However, soon after trying the shake, Fraz would collapse onto the floor, with a purple substance from the shake oozing out of his mouth. The Grimace Shake had claimed his life.

As the days went on, more reports of incidents relating to the Grimace Shake would occur. More videos surfaced on TikTok of people trying the Grimace Shake, only to then find themselves dead with a purple substance on them. Some videos even seemed to depict innocent lives still succumbing to the Grimace Shake, coughing up purple fluid. In some videos, interestingly, Grimace would appear behind whatever unfortunate soul was trying the shake.

Not all who had the shake would die, however. Those who did survive the shake however would seemingly be driven to a state of insanity, their minds flooded with the madness within the shake. Few people would however survive the shake, being unaffected from the effects of the shake. Only a few would actually survive, however.

OK, those are the basics. And though the milkshake apparently tastes pretty good, like fruity cereal milk, it's not trending because it's super delicious. No, the Grimace shake is trending because TikTokkers, younger folks especially, have created a strange trend around it. Basically, someone takes a sip of the shake, says it's pretty good, and then appears to end their review. Then the video cuts to a horrific outcome some indeterminate point in the future. Typically speaking, the person who sipped the shake is shown mouth agape, presumed dead or dying, covered in purple goop. But it's turned into this whole trend where people on TikTok effectively make mini horror films centered on the Grimace shake.

The creativity is wonderful and also kind of horrifying. Like people are really good at making faux horror movies with the Grimace shake. Most end with similar gurgling death scenes, but some get far more weird, cinematic, or surprising.

It some ways the trend is a send-up of the corporate idiocy that is celebrating a fictional monster's birthday with a purple milkshake. That notion is backed by the fact that most of the videos feature people sincerely wishing Grimace a happy birthday before meeting a grizzly fate. The over-analyzer in me thinks this is poking fun at the idea of a world where we ruthlessly celebrate brands and corporations.

I bet McDonald's sincerely hoped this shake would go viral like their adult happy meals that created an inrush of customers that annoyed workers. I don't imagine McDonald's could have ever pictured the Grimace shake going viral like this. But the internet is unpredictable and really freaking weird.

It didn't take long for others to jump on the trend. Some people copied Frazier's idea directly by dropping to the floor after tasting the shake. Others decided to put their own spin on the trend, including Courtney Cox, who posted a video of her dog turning into a giant monster after tasting the shake.

The wildly popular \"Grimace shake trend\" that started on TikTok first shows customers taking a sip of the light purple berry-flavored Grimace Birthday Shake on camera before the video cuts to the person acting like they're in a scene from a horror movie, caught in the throes of death, or appearing like a zombie next to the remnants of the spilled specialty drink.

\"So, apparently it's Grimace's birthday, and I've seen a lot of people drink this shake, and weird stuff happens -- but I've had half of it, and I don't feel anything,\" she says, before taking another sip. \"I don't love it, but... I don't get the big deal.\"

Much like any viral trend on social media, it's unclear why the #grimaceshake trend initially took off, but for everyday fans of the golden arches and celebrities alike it appears to be a funky way to have fun with followers and friends: videos with the hashtag have garnered more than 1.6 billion views on TikTok alone, with more being posted each day.

The Grimace Shake is promotional drink served in US McDonald's restaurants, celebrating Grimace's birthday. It's a simple, purple drink that doesn't seem to have much going on. However, due to a TikTok trend, the shake and Grimace himself have been turned into cosmic horror creations.

The video trend goes like this: someone is filmed with the Grimace Shake in hand, and just after they take their first sip the camera cuts to them in a horrific scenario. Most appear to have been murdered or left close to death and are covered in the remains of the shake. Of course, this is all fake, and done for comedic effect, and some of the videos actually get rather creative.

There is also nothing wrong with the shake itself, but as is often the case with the internet, it doesn't matter whether the joke has any reasoning behind it, and often it simply spirals out of control from one viral tweet or video, check out some examples below and you'll see what I mean.

The typical format is this: a person wholesomely wishes Grimace a happy birthday before taking a sip of the new shake followed by a hard cut to a scene in which a shaky camera follows a trail of purple goo to the drinker who now is splattered in purple goo. Bonus points for doing this set to ominous music. 2351a5e196

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