By Maria Christina Tumbis
September 23, 2024
The artificial intelligence (AI) boom has been one of the most hyped technological developments in recent history. From boardrooms in Silicon Valley to financial markets on Wall Street, AI has been billed as a game-changing force that would reshape industries, economies, and even everyday life. The release of OpenAI’s ChatGPT in November 2022 was the spark that set off a race among tech giants to capitalize on AI’s potential, leading to a surge of investment and soaring stock prices for companies like Nvidia, Microsoft, and Google. The buzz was not limited to just established companies—venture capitalists flocked to AI start-ups, pouring billions into ventures with hopes of striking gold in the AI revolution.
The initial excitement surrounding AI promised transformative impacts, from revolutionizing healthcare to automating mundane tasks, and even creating entirely new business models. Analysts and investors alike saw in AI the kind of opportunity that had last surfaced during the internet boom in the late 1990s. Predictions of how AI would change the world abounded. Goldman Sachs, in a 2022 report, suggested that AI could automate up to 300 million jobs worldwide and increase global economic output by 7% over the next decade. This vision of AI-driven growth fueled an investment frenzy, with billions of dollars pouring into AI development and related technologies.
Massive Investments and Early Hype
The scope of AI investment has been staggering. Leading tech firms have committed enormous financial resources to develop AI infrastructure. Google, for instance, has been investing $12 billion per quarter in AI initiatives, while Microsoft, Meta, and Amazon have also funneled tens of billions into AI research, data centers, and the high-powered chips necessary to train machine learning models. Nvidia, whose GPUs are essential for running AI algorithms, has seen its stock price skyrocket by 140% in 2024, reflecting its central role in this industry.
Venture capital firms have similarly raced to back AI start-ups. In the second quarter of 2024, AI investments helped drive $55.6 billion into U.S. start-ups—the highest quarterly total in two years, according to PitchBook. Sequoia Capital, one of Silicon Valley’s premier venture firms, is just one of many that has poured significant capital into AI ventures, with partner David Cahn openly acknowledging the speculative nature of these investments. While AI may eventually generate enormous returns, many investors acknowledge that the frenzy has led to unrealistic expectations of quick and easy profits.
The financial markets have responded to this AI gold rush with fervor. In addition to Nvidia’s remarkable stock performance, shares of Google’s parent company, Alphabet, are up 25% in 2024, while Microsoft’s stock has risen by 15%. Retail investors, too, have jumped in, bidding up the prices of AI-related stocks and companies that provide the infrastructure to support AI development, such as cloud computing services.
Sam Altman (OpenAI CEO) and Satya Nadella (Microsoft CEO). Photo by MSN.
Despite the massive capital infusion, there is growing skepticism that AI can deliver on the lofty promises made during its initial boom. While AI has shown remarkable capabilities in areas such as natural language processing (e.g., ChatGPT) and coding assistance (e.g., GitHub Copilot), it has not yet revolutionized industries at the pace or scale that some had expected. Wall Street analysts, once bullish on AI’s prospects, are now raising concerns that the technology may not generate the kind of financial returns needed to justify the immense investment it has attracted.
For instance, Barclays analysts recently estimated that by 2026, Big Tech companies could be spending up to $60 billion annually on developing AI models. However, they predict these companies will only reap about $20 billion in revenue from AI by that time—a significant shortfall relative to the investment. That level of spending, according to their analysis, could fund the development of 12,000 products the size of ChatGPT, but with far fewer marketable successes to show for it. While ChatGPT and GitHub Copilot are early success stories, the AI space has seen more failures than successes so far, casting doubt on whether the current AI boom can sustain its momentum.
The sheer cost of developing and deploying AI systems has also become a concern. Running large AI models requires extensive infrastructure, including powerful data centers and specialized chips. Google’s Sundar Pichai has repeatedly defended the company’s hefty AI spending, acknowledging that while it will take time for AI to reach maturity and yield significant returns, the cost of not investing in AI could be far greater. He also emphasized that even if AI’s growth slows, the company’s investments in data centers and hardware will have other uses beyond AI, underscoring the broader value of these capital expenditures.
Vineet Jain, CEO of Egnyte, a company that manages data and AI solutions, shared a similar sentiment. Jain noted that while the costs of AI development are currently high, competition will eventually drive those costs down as more players enter the space and the technology becomes more efficient. However, he also tempered expectations, saying that AI-specific revenue is still a distant prospect for many companies.
The Pitfalls of Overinvestment
The AI hype has led to some companies experiencing difficulties after overcommitting resources to unproven technologies. Inflection AI, a start-up that raised $1.3 billion to build out its chatbot business, saw key staff members leave for more established roles at Microsoft, highlighting the challenges smaller firms face in competing with Big Tech. Stability AI, once one of the leading players in AI image generation, has had to lay off workers amid growing competition and rising costs.
There are also broader concerns that AI investments are reminiscent of past speculative bubbles, such as the dot-com boom of the late 1990s. Jim Covello, a senior stock analyst at Goldman Sachs, recently warned that the current wave of AI investments could lead to a similar bubble if the technology does not deliver tangible economic benefits in the near term. Covello’s remarks reflect a growing belief among some Wall Street analysts that AI’s current business applications are not yet ready to generate the level of profits necessary to sustain ongoing investment. His concerns were echoed by Barclays analysts, who wrote in a recent report that the enthusiasm for AI is outpacing its real-world utility.
This does not mean, however, that AI is without merit. Analysts and investors alike acknowledge that AI has the potential to change how people work, interact, and do business in fundamental ways. But as Khosla Ventures co-founder Vinod Khosla noted, just because some AI ventures may fail does not mean that the underlying technology is without long-term value. Comparing AI’s growth to the rise of personal computers and the internet, Khosla argued that the early challenges faced by the AI sector are natural for any transformative technology.
At the Forbes Iconoclast Summit, from left: Amir Salek of Cerberus Capital Management, Julian Salisbury of Goldman Sachs Asset and Wealth Management, Noor Sweid of Global Ventures, and Forbes CEO Mike Federle. (Photo courtesy of Daniel Paik for Forbes)
What’s Next for AI?
As AI continues to evolve, the future of the technology looks promising but uncertain. The path ahead for AI will likely involve a shakeout, with smaller, less successful ventures failing while the major players consolidate their dominance. Companies like Google, Microsoft, and Nvidia have the financial resources to continue investing in AI for the long term, even if short-term profits are elusive. Their commitment to AI infrastructure suggests that, over time, the technology will become more efficient and less costly, potentially driving widespread adoption across industries.
There is also the possibility that new AI-driven products and services could emerge, particularly as companies explore applications beyond chatbots and coding assistants. AI is already being used in areas like healthcare, education, and finance, and its impact on these sectors could be profound as the technology matures. In the long run, AI may indeed create new trillion-dollar businesses, from AI-powered robots to virtual assistants that can handle complex tasks. However, for now, the excitement surrounding AI may need to cool off as the technology catches up with the investment.
The AI boom, while full of promise, has also showed the challenges of overinvestment in speculative technologies. The next few years will be critical in determining whether AI can live up to its hype. For investors, the lesson may be one of patience—while the road to AI-driven wealth may be longer than expected, the technology’s long-term potential is still enormous. In the end, AI could very well shape the future of work, business, and society in ways we are only beginning to understand. But for now, the race to capitalize on AI’s promise must be tempered with caution, as both tech companies and investors navigate the uncertain terrain ahead.
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About the Writer: Maria Christina Tumbis is a 4th-year Business Economics student at the University of St. La Salle - Bacolod, where she leads as the editor-in-chief of Equilibrium, the official publication of the Junior Philippine Economics Society (JPES) - University of St. La Salle Chapter.