The Art Of Persuasion Bob Burg Pdf Download

Another excellent blog post that hopefully cures peoples hesitation to use certain techniques of persuasion when being in contact with prospects and customers. With the right intention to give and help, these techniques can be employed to benefit ones customers.

Being an internet marketer I often do get the question whether the internet marketing world is not full of scam and crap. My answer to this question always is: Yes, it is. It is just like in the physical world. There is good and bad all over the place. The internet itself and the techniques how to use it are neither good or bad. Its the user who makes it a beneficial experience or something that is solely aiming at one person profiting. Educated internet users will be able to differentiate between those two sides and your blog is an excellent place for everyone to discover how persuasion techniques can be employed for a higher good.

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However, I will talk about my own persuasion on this topic. I am a consultant with a technical specialty. People pay me to give them advice. I know how to be persuasive, but I finally discovered that my clients were more likely to take my advice if I made no attempt of any sort to convince them to do so.

When I started delivering the same advice in a different way, with absolutely ZERO attempt at any sort of persuasion at all, and no change in my intentions, the acceptance rate went way up. I believe I understand why, but explaining it might sound persuasive.

But when you use persuasion to help those who are looking for your help to reach an outcome they desire, it often takes a long time depending on persons true desire for change. And it often takes a lot of patience to let them come to that conclusion.

What I encourage all of us to do (including myself) is to not get too caught up as seeing persuasion as being just one area and one specific aspect but knowing that it encompasses many different situations and contexts. Certain things are appropriate at certain times with certain people and other times it is not. We need to use our judgment and make sure we are being honest both with ourselves and with them. Thank you so much again for your comments, John!

"Bob Burg has done it! This new book is dynamic, delightful, and abundantly full of every tip you will ever need to MASTER the art of positive persuasion. Be wise. Buy a carton! Give them to your own sales team and all your clients, too."

- Dottie Walters, author of Speak & Grow Rich

[00:23:27] It's kind of the same with influence. Influence can be used for good or it can be used for evil. So what we do is we break it up into two different forms. There is certainly manipulation, right? And there's persuasion, both a manipulator and a persuader, both understand human nature. They understand human motivation, what drives people, what moves people. You could say the two are cousins, but ones the evil cousin manipulation and one is the good cousin persuasion. Perhaps the best explanation I ever read about the difference between the two was from a book I read in 19 -- or is published in 1987 by Paul W. Swets called The Art of Talking So That People Will Listen. Though it was much more about listening than it was about talking. And here's what he said -- he wrote that manipulation aims at control, not cooperation. It does not consider the good of the other party. It results in a win lose situation.

Bob Burg: [00:26:32] Right, exactly. In my opinion, it really has to do with tapping into really what that other person wants, needs and desires, which is really what sales, what selling is all about and influence and persuasion is, is sales. On the other hand, manipulation is being a thief.

Bob Burg: [00:30:04] Yeah, that's what I was going to say. Do it once or twice with someone you're comfortable with practice and then go out and do it with others, you'll see it. It happens very quickly. Like most of this and the neat thing is, we say once you can master the kind of influence, persuasion, people skills we're talking about. Well, you suddenly have a more self-confidence. You become better like, more respected, highly trusted, far more influential, but you don't have to master it. Just once you begin to become proficient at it, which actually takes a very, very short period of time.

[00:33:26] I love these persuasion skills and the practical things like this. And I've spoken before on the show about things like frames where you set a certain frame and one of your pieces of advice in the Go-Giver Influencer is set the frame and be ready to reset the other person's negative frame. I'd love to talk about framing and resetting other people's frames for that matter.

Jordan Harbinger: [00:49:41] So all right, you're right busy person. You've got a lot of influence and persuasion tactics under your belt. I would love to hear this from you because I get this question a lot in my inbox. I have my own way of doing things, maybe less tactful and empathetic than what you would do. How do we use these techniques and ideas and concepts to say no to requests in a way that's kind and preserves the relationship but also is effective? Because I think a lot of people, we are used to saying yes to everything, especially if we own a business or something like that. We want to say yes because we don't want to get rid of or lose an opportunity. However, as we become more in demand, our time becomes more in demand. We have to say no, but we're afraid to. We don't want to build a relationship and then poke a hole in it with a no, or we don't want to be seen as disagreeable in some way. Do you have any way that we can apply what we've learned here today to that particular situation?

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel ImportantEverything is NegotiableDealing with Difficult PeoplePersuasion in ActionWhat Sets You Apart from the RestNuggets of WisdomPresented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime--filled with one success after another!","offers":{"@type":"Offer","url":"https:\/\/www.thenile.co.nz\/books\/bob-burg\/the-art-of-persuasion\/9781640951198","availability":"http:\/\/schema.org\/InStock","price":45.77,"priceCurrency":"NZD","itemCondition":"http:\/\/schema.org\/NewCondition"}},{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.thenile.co.nz\/books","name":"Books"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/www.thenile.co.nz\/books\/non-fiction\/141","name":"Non-Fiction"}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/www.thenile.co.nz\/books\/self-help-personal-development\/1658","name":"Self-Help & Personal Development"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/www.thenile.co.nz\/books\/self-help-personal-development\/self-help\/1659","name":"Self-Help"}},{"@type":"ListItem","position":5,"item":{"@id":"https:\/\/www.thenile.co.nz\/books\/self-help-personal-development\/motivation-self-esteem\/1685","name":"Motivation & Self-Esteem"}}]}]YOUR PAYMENT IS SECUREWe use 100% PCI DSS compliant payment services. That means your payment information is always protected, and never gets seen by anyone. e24fc04721