My research domains include organizational frontlines and B2B relationship management. 

Research Presentations

• AMS-Mary Kay Competition, New Orleans, LA (May 2023)

• Mittelstaedt & Gentry Symposium, Lincoln, NE (Mar 2023)

• OFR Symposium, Nashville, TN (Feb 2023)

• ISBM 2022, Chicago, IL (Aug 2022)

• AMS 2022, Monterey, CA (May 2022)

• Winter AMA 2022, Las Vegas, NV (Feb 2022)

Methodologies

• Econometric modelling: panel dataset, endogeneity corrections, quasi-experiments, matching methods

• Lab experiment

• Unstructured data: data scraping, natural language processing (using Python)

Research Recognitions

• Winner of the 2023 AMA–Strategy SIG Research Award (Jun 2023)

• Finalist (one out of three) of the 2023 AMS–Mary Kay Dissertation Proposal Award (May 2023)

• Phillips Doctoral Dissertation Fellowship Award (Mar 2023)

• Finalist, Doctoral Dissertation Award Competition of Institute for the Study of Business Market (ISBM) (Mar 2023)

• Runner-up, Young Scholar Competition at the 2023 Organizational Frontline Research Symposium in Nashville, TN (Feb 2023)

• Winner of the 2022 AMA–Strategy SIG Research Award (Jun 2022)

• Outstanding Research Assistant Award (Feb 2020)

Academic Fellowships

• Doctoral Fellow, Mittelstaedt & Gentry Doctoral Symposium at the University of Nebraska–Lincoln (Mar 2023)

• Doctoral Fellow, Institute for the Study of Business Market (ISBM) PhD Camp at the University of Illinois–Chicago (Aug 2022)

• Doctoral Fellow, AMA–Sheth Consortium at the University of Texas–Austin (Jun 2022)

• Doctoral Fellow, AMS Conference Doctoral Consortium in Monterey, CA (May 2022)

Teaching Recognitions

• Outstanding Marketing Graduate Student Teaching Award (Mar 2023)

Others

• Alumni Merit Award (Mar 2021)

• MBA Academic Excellence Award (May 2018)

Teaching Philosophy

“To teach is to touch the future” - a friend in my Ph.D. program at Oklahoma State University once told me when I prepared for my first teaching experience. That philosophy imprinted in my mind about the role of an instructor: not only to deliver knowledge but also to grow the passion for knowledge. From that point on, I have never stopped thinking about ways to turn students into independent learners whose education continues when they step out of the classroom.

Teaching Approach

• Semester-long projects for students to apply knowledge gained in class into solving real-life problems.

• Frequent in-class discussions.

Teaching Experience & Evaluations

• Professional Selling (Fall 2022) - Oklahoma State University

Teaching Evaluation: 4.27/5

• International Business (Spring 2022) - Oklahoma State University

Teaching Evaluation: 4.61/5

• Outstanding Marketing Graduate Student Teaching Award (Mar 2023)

Student Feedback

• “I really enjoyed the class and how "hands on" it was with all of the group projects during the semester.”

• “Student involvement got better throughout the semester. I enjoyed the discussions and extra credit activities we got to do.”

• “The semester assignments about the business were fun. I enjoyed getting to research and plan things out.”

• “This class was very interactive and I liked how we applies what we learned in the role plays.”

• "I  enjoyed the role playing presentations. I  think it is the best way to truly learn the material taught in the course"

• "The workload and grading system is very fair . Course work is light but always encouraged me to apply and practice what I  learned in class. Overall, it was an excellent course that I  know will help me in the future."

• "The assignments and workload were good. The projects that made us do were interesting and cool."

• "Thes intuition was really great!! I  learned so much in this class. This professor  is doing amazing"

• "Loved all of the group work, taught very well"

• "This course was really hands on and that helped me so much with learning the material"

• "Professor  Nguyen did a great job teaching the class, he was adamant about getting the whole class to participate"

I strive to develop and maintain a strong network with academics and practitioners, particularly in Vietnam, by providing consulting sessions to managers and executives, and delivering short courses (virtual) to the data analytics teams. I am also a mentor and judge for numerous social entrepreneurial programs and contests for undergraduate and high school students, such as the Teen Entrepreurship Bootcamp (TEB) hosted by the Enactus organization of Foreign Trade University - Hanoi.

Out of work, I like playing sports, especially team sports (soccer, basketball). I am also a big fan of fishing, particularly dam fishing (fishing for striped bass, hybrid striped bass, white bass under the dam). In addition, our little family loves exploring old histories and new cultures, so we travel frequently.