Checklist helps you launch website faster and avoid 99% mistakes upfront
๐
SEO Optimization Checklist for Google Sites
Goal: Improve your website's visibility in Google search results and attract more visitors
Page Titles & Descriptions
โ Each page has a unique, descriptive titleClick page settings and create titles like "About Us - Your Business" instead of "Untitled Page" โ Page titles are 50-60 characters longToo long titles get cut off in search results โ Important keywords appear in page titlesInclude words people might search for to find your content
Content Structure
โ Use proper heading structure (H1, H2, H3)In Google Sites, use "Heading" formats to create a logical content hierarchy โ Include relevant keywords in headingsUse natural language that matches what people search for โ Content is original, helpful, and well-writtenWrite for humans first - avoid copying content from other sites
Images & Media
โ All images have descriptive alt textIn Google Sites, click image โ "Alt text" and describe what the image shows โ Image filenames are descriptiveUse "red-sports-car.jpg" instead of "IMG_1234.jpg" โ Images are optimized for web (not too large)Large images slow down your site - compress before uploading
Site Structure & Navigation
โ Navigation menu is clear and logicalVisitors should easily understand how to find information โ Link between related pages on your siteHelp visitors (and Google) discover more of your content โ URL structure reflects site organizationGoogle Sites auto-creates URLs - organize pages logically
Technical SEO
โ Site is published and set to "Public"Go to Settings โ "Who can see this site" โ "Public" โ Site works well on mobile devicesGoogle prioritizes mobile-friendly sites in search results โ Site loads quickly (under 3 seconds)Test with Google PageSpeed Insights
Local SEO (if applicable)
โ Include complete business contact informationName, address, phone number should be consistent everywhere