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Local Services Checklist for Google Sites
Goal: Build trust and attract local customers for your service business
Service Area & Contact
โ Clearly list all service areas and cities coveredInclude surrounding towns, ZIP codes, or mile radius from your location โ Phone number prominently displayed on every pageAdd click-to-call functionality for mobile users โ Business address and hours clearly shownBuilds local credibility and helps with Google My Business โ Emergency or after-hours availability mentionedSpecify if you offer 24/7 emergency services or weekend work
Services & Pricing
โ All services listed with clear descriptionsUse terms customers search for: "drain cleaning" not "hydro-jetting" โ Pricing information or service call fees mentionedEven "starting at $X" or "free estimates" builds transparency โ Free estimates or consultations clearly advertisedMajor selling point for local services - make it obvious โ Warranties, guarantees, or satisfaction promises displayed"100% satisfaction guaranteed" or "1-year warranty on parts"
Trust & Credibility
โ License numbers and insurance information displayed(how licensing, bonding, and insurance status for credibility โ Years in business and experience highlighted"Serving [City] for over 15 years" builds immediate trust โ Photos of owner/team in uniform or with equipmentReal photos build trust better than stock images โ Professional certifications and affiliations shownBetter Business Bureau, trade associations, manufacturer certifications
Customer Reviews & Social Proof
โ Google reviews embedded or linked prominentlyUse Google Reviews widget or link to your Google My Business โ Before/after photos of completed workVisual proof of quality work - very powerful for service businesses โ Customer testimonials with names and locations"John from Springfield" is more credible than anonymous reviews โ Detailed case studies of challenging jobsShow problem-solving skills and expertise on complex projects
Easy Booking & Contact
โ Online booking or appointment request formMake it easy for customers to schedule without calling โ Response time promise clearly statedWe respond within 2 hours" or "Same-day service available" โ Multiple ways to contact (phone, text, email, form)Different customers prefer different communication methods