Checklist helps you launch website faster and avoid 99% mistakes upfront
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Blog/Content Marketing Checklist for Google Sites
Goal: Create engaging content that attracts readers and drives organic traffic.ย
This checklist covers everything from technical setup to content strategy, helping users create a blog that not only looks professional but actually drives traffic and engagement. It's perfect for the growing number of people who want to leverage content marketing.
Blog Setup & Structure
โ Create dedicated blog/news page on your siteAdd a separate page for your blog posts, easily accessible from main navigation โ Organize content with clear categoriesCreate 3-5 main topics that align with your audience's interests and your expertise โ Add easy navigation between postsInclude "Previous/Next" links and a post archive or search functionality
Content Strategy & Planning
โ Create content calendar with regular posting schedulePlan posts weekly or bi-weekly - consistency matters more than frequency โ Research keywords your audience searches forUse tools like Google Keyword Planner or Answer The Public to find content ideas โ Define content pillars that showcase expertiseFocus on topics where you can provide unique insights and value โ Plan diverse content types (how-to, tips, case studies)Mix educational, entertaining, and promotional content for engagement
SEO-Optimized Writing
โ Write compelling, keyword-rich headlinesInclude target keywords naturally while making headlines clickable and descriptive โ Use proper heading structure (H1, H2, H3)Organize content with clear headings that include relevant keywords โ Add compelling meta descriptions for each postWrite 150-160 character summaries that encourage clicks from search results โ Link to other relevant posts and pagesConnect related content to keep readers engaged and improve SEO
Visual Content & Media
โ Add eye-catching featured images to every postUse high-quality, relevant images that grab attention in feeds and social shares โ Optimize images with descriptive alt textImprove accessibility and help search engines understand your visual content โ Break up text with images, videos, or graphicsMake content scannable and engaging with visual elements every 300-500 words
Reader Engagement
โ Include clear call-to-action in each postGuide readers to next steps: contact, subscribe, share, or read related content โ Add social sharing buttonsMake it easy for readers to share your content on their social networks โ Include author bio and credentialsBuild trust and authority by showcasing expertise and background