Yum Food is a menu-based food ordering application that allows users (everyone) to order meals with easy and simple choices.

PLATFORM

MOBILE APP

YEAR

MARCH, 2020

ROLE

Product Designer


Welcome

Yum Food is a food ordering app designed to make the ordering of food easy for users.

With its curated "daily meal menu" structure, users are provided straightforward meal availability, therefore, reducing the long wait time spent on making meal decisions.

Via its "pre-order" menu option, users can easily preview meals for the next day and make their choice. This simple system saves users time and effort in meal choice making.


The Challenge

Do you know what you want to eat now, in a few hours, or tomorrow?

We spend 30 minutes and more of our time answering the question "what do I/ We want to eat?


People are "tired of thinking about what to eat".

The process of making meal choices or knowing 'what to eat' has become a stress-inducing and dreaded one. This often results in spending more time making their meal choices and finally not getting the best choice at the end of the long-choice-making process.

Goals and Objectives

  • The goal of this project is to introduce simplicity into the meal choice-making process and ordering for users.

  • Design an application that provides users with a simple menu system.

  • Take users from "thinking of what to eat" to easily "ordering what they want to eat".

TARGETED AUDIENCES

Yum Food Lovers


Yum food is for everyone (men and women) who makes their own meal decisions every day. From university students to working-class individuals, and old people.

USER RESEARCH

Finding the Painpoint & Needs


To understand the challenges users face when making meal decisions, a search was done on the popular social media platform - Twitter to get a sense of people's challenges when it comes to making everyday meal decisions. The research revealed that a large number of people experience the challenge of "thinking of what to eat" every day.

Findings

The Painpoints

  • Users spent time thinking of what to eat often and end up eating the same meal type every day.

  • The constant meal choice thinking process is frustrating and tiring.

  • Lack of meal options


Users' Needs

  • Ability to eat without having to spend hours thinking.

  • The availability of a pre-designed menu/meal choice will make users' everyday life easier.

  • Hiring a chef


FOOD OFFERING MARKET IN NIGERIA

Gauging Existing Solutions


The understanding of the business is as important as the users'. An analysis of the industry was mapped to understand the current product offering that the industry was providing the users.

Here are 3 key insights:

  1. The food industry in Nigeria is worth over a trillion Naira, with the Fast Food segment gulping over N250 billion and rising. The formal segment of the industry incorporates technology (such as food ordering and delivery systems), while the informal players do not use any or leverage third-party aggregators to serve customers via technology.


  1. Businesses provide one or a combination of the listed offerings: meal preparation, open menu system, food delivery, meal aggregation plus delivery. Here are a few:

3. Only a few businesses provide menu curation and pre-order service. Example: Eden


SOLUTION DESIGN

Defining The Solution

From the insights drawn from the users research and existing market offerings, 3 core solutions were ideated as the focus of Yum Food.

A simple meal menu choice

Easily available meal order history

Quick delivery

Visualizing the Users' Flow

With the core solutions defined, I jumped to plotting a User flow to understand exactly how users will navigate their 'ordering journey' from launching the app to delivery to their doorstep.

A user flows mapping the food ordering process between Users and Yum Food.

Visualizing the Product

This was further translated into visual elements in the form of sketches on paper and visual components in Figma.

HI-FIDELITY

How Yum Food App Works


A walkthrough of the designed solution.





CREATE AN ACCOUNT


Create/login into an existing account to get started

An account is created with your email and the desired password.




SIMPLE MENU SYSTEM


Today's Menu and Pre-order option

The home screen for the app houses the most important feature - the meal options.

The screen was designed with a minimal and functional display to help users start the task of making their choice for the day via the simple menu, and also order for the next day.





DELIVERY


Track and get your meal delivered on time.

A map was incorporated for users to track the delivery of their current order.




SIMPLIFYING CHOICE


The Meal "History" Feature

With this feature, users can easily refer back to their previous order when they find it difficult to make their meal choice at any moment.

This helps guide them and present a familiarity of experience in terms of the meal.


Other Screens


Storyboarding Users' Experience


"Here is a peek into Olande's life with and without Yum Food."

Conclusion

This project will help redefine the daily life experience of people as regards deciding on what to eat every day, thus, saving them time and living healthy.

Here is the prototype. Enjoy!


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