Embedded Files
Collaborators
Collaborators
Local women's rights organisations in India
Women's Health India
Health Care NGO in India
India Women Welfare
Healthcare for women in India
India Women
Indian women face many health problems. Only 12 percent of women in India have access to sanitary pads, and most rely on outdated, unsanitary methods during menstruation.
Schools
Many students know nothing about sustainable menstrual products, and many girls drop out of school because of menstruation, so they are both our target audience and our partners
Green the Red Company
The company aims to educate and empower young people to make informed choices regarding their menstrual health and to promote period positivity.
REASON:
1. Lack of knowledge and education
As the target audience for our products often lacks knowledge and education related to menstruation, we have chosen to work with local women's rights organisations in India to educate teenagers and young women aged 12-25 about the need for menstruation products.
2. Feasibility, effectiveness and assurance
We work with schools, organisations and communities to ensure that our products are implemented in a way that is effective when marketed to users, and because schools, communities and local women's rights associations are authorities in India, so working with them helps to get effective use and feedback on the product.
3. Product Feedback
As this product is about women's privacy, choosing a local women's advocacy group is the most effective way to communicate and collaborate with local women and to receive feedback.
4. A win-win situation
Collaboration with organisations in India, where there is often a stigma against menstrual products, is extremely detrimental to the promotion of the product and will enable a more scientific and effective way of marketing the product to women in need.
5. Ease the employment problem
Working with local women in India to alleviate the employment challenges of local women to some extent by encouraging them to participate in the production of products.
HOW
1. Collaborating with organisations and promoting products on an ethical basis
2. Introducing the product to these organisations: As Covid-19, the company is unable to carry out direct face-to-face marketing and will therefore demonstrate the full benefits of the product through retail packaging, product presentation and marketing.
3. Communicate the benefits of the product to the target customer via the company's official website and also tell them what benefits the product's qualities will bring them.
Key Stakeholders
Key Stakeholders
1. External Stakeholders:
India Government:
According to the survey, the Indian health organisation sector encourages society to produce products that contribute to women's health and well-being
2. Most important/internal stakeholder:
Women in India:
through the promotion of this product, knowledge about menstrual products will be spread and menstrual products will become more common
Raw material producers:
who supply the company and whose actions and attitudes may therefore affect the interests of the company.
Banana fibre has been selected as the raw material for this product and the Company will select raw material producers throughout India.
Page updated
Google Sites
Report abuse