Background removal is isolating the subject of a photo or image and wiping the rest of the image clean. This accomplishes a cleaner, simpler look and emphasizes the subject of the image. Background removal services are commonly used in the ecommerce space. Product photos with white backgrounds have become the industry norm, and many popular online marketplaces require white backgrounds.

Image background removal is not only for white backgrounds, though. You can also add a single-color background, or add a “contextual” background.