Facebook Page Like Ad, Meta Pixel & CAPI Setup

For Ellipsis Lifestyle, a sports photo frame business, I set up the Meta Pixel and Conversion API (CAPI) to accurately track website traffic and conversions. This ensured better data collection and improved ad optimization for future campaigns.

Since this was a new business with a fresh Facebook page, I launched a Facebook Page Like Ad campaign to grow its audience. With a strategic targeting approach, we spent 1,000+ BDT on ads and gained 387 new followers, achieving an impressive cost-per-result (CPR) of just BDT 2.82.

This campaign helped Ellipsis Lifestyle build an initial follower base, strengthen its online presence, and set up a solid tracking system for long-term marketing success.