2nd Update Of Project - 1 (Meta Leads Ad)

As a Social Media Marketing Expert for Travel House Tours, a Pakistan-based travel agency with UK operations, I’ve led Facebook and Instagram campaigns focused on maximizing engagement and driving high-quality leads. Using data-driven strategies and targeted ads, my work has helped boost the brand’s visibility and ROI.

The recent campaign yielded outstanding outcomes, with the best-performing ad set achieving a cost per lead of Rs233.81—71% lower than the industry benchmark of Rs806.14. Additional ad sets also saw impressive results, with lead costs of Rs233.81, Rs241.24, and Rs328.75, reflecting reductions of 71%, 70%, and 59%, respectively. These metrics underscore the campaign’s success in exceeding cost-efficiency standards within the industry.

This success highlights the impact of targeted social media marketing for Travel House Tours. I’m excited to continue implementing strategies that further enhance engagement, drive lead generation, and strengthen the agency’s position in the travel market.