Her clients have ranged from high-tech startups to nonprofits, authors, academics, a medical boutique, and even a law firm. As marketing director for Software Ventures, founded by William Randolph Hearst III, and board member of BMUG, the world’s largest computer user group, she connected with many computer luminaries, including Bill Gates, Steve Jobs, Guy Kawasaki, Esther Dyson, Brewster Kahle, and John Perry Barlow.
As a media consultant, she worked with the founder of many tech companies, including CNet News, Wired, Ask, Google, NeXT, Authentic8, Marimba, and Napster, as well as many nonprofits, including the Electronic Frontier Foundation, the Sierra Club, the Internet Archive, ISKME, Expression College, the UC Berkeley Greater Good Science Center, OneWorldHealth, and the UCSC Genomics Institute. She also has designed strategic PR for book authors.
In 1997 she founded Gracenet, a networking group for women in high tech with chapters that met monthly in San Francisco, Palo Alto, Los Angeles, and Phoenix. The aim was to raise the level of respect and support for women in technology. For several years, Gracenet's “DisGraceful Award in Advertising” – given to the most sexist ad in high-tech media -- made the news itself on a global scale and encouraged companies including IBM and InfoUSA to withdraw ads depicting women as sex objects.
She helped revive the Hillside Club in Berkeley, the oldest community club in Northern California, originally built by Bernard Maybeck and founded by women. Working with technologist and MacArthur Foundation officer Jeff Ubois, she raised funds, recruited new members, and created partnerships with local arts groups in the East Bay.
