In-Person Mentor

Dr. Norazirah Ayob is a senior lecturer at Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS), Sarawak, Malaysia. Her primary education background and interests include service marketing, creative marketing, promotion and advertising, tourism, travel and hospitality, special events and festivals.

Currently, she serves as Director of UNIMAS Entrepreneurship Centre at Universiti Malaysia Sarawak. UNIMAS Entrepreneurship Centre aims to be the reference centre for entrepreneurial knowledge and development, and entrepreneurial practices through inculcating a supportive entrepreneurial culture and ecosystem for both students and the surrounding community.