The magazine was launched in 1984 by Vemuri Balaram, who also edited it.[1] The publisher is Swathi Publications and its headquarters is in Vijayawada.[2] It is the largest circulated Telugu weekly magazine.[3]
Chairman and managing director of Vijaya Agro Oils Mallineni Rajaiah, who was the chief guest of the function, said that it was not possible to separate Swathi from the Telugus, as the weekly occupied a special place in their hearts.
There is no need to introduce the popular Telugu weekly Swathi, which has been winning the hearts of millions of readers for the past 40 years. The man behind the magazine and its enormous success is Vemuri Balaram. Now, a biopic is being made on the famous media entrepreneur, and it is titled, "Swathi Balaram - Athade Oka Sainyam."
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