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Research requires careful planning and organization. This course emphasizes the process involved in carrying out a research. The topics covered include identification of a research problem, methods of data collection and management. Additional topics include planning a research design and report writing. The focus of this course is on the common methods used in the field of social science, business, marketing and other non-science area.
Course Learning Outcomes
At the end of the course, students should be able to:Â
1. Display practical skills in related to fundamentals of research.
2. Demonstrate good values and attitudes while organizing and carrying out group project on the application of fundamental of research.
3. Generate solutions to problems in research.
SOW MAC-AUGUST 2023-(LECTURER'S COPY).pdfTopic 1: Introduction to Research
Topic 1: Introduction to Research
Terminologies
An introduction to research
The Importance of research
Characteristics of a good research
Topic 2: Research Process
Topic 2: Research Process
Identification of problem area
Formulation of reseach objectives and questions
Identifying relevant variables
Constructing of research hypotheses
Data collection method
Data analysis
Interpretation of data
Topic 3: Types of Variables,Data and Measurement
Topic 3: Types of Variables,Data and Measurement
Qualitative versus quantitative
Primary versus secondary
Level of measurement (nominal,ordinal,interval and ratio)
Topic 4: Sampling Design
Topic 4: Sampling Design
Steps involved in the sampling process
Types of sampling design
Probability sampling (simple random sampling, systematic, stratified, cluster) Non-probability sampling (quota, convenience, judgmental, snowball) Advantages and disadvantages of each technique
Topic 5: Methods of Collecting Primary Data
Topic 5: Methods of Collecting Primary Data
Face to face interview
Telephone interview
Observation
Personally administered questionnaire
Mail questionnaire
Other methods(electronic mails,etc)
Advantages and disadvantages of each method
Topic 6: Methods of Collecting Secondary Data
Topic 6: Methods of Collecting Secondary Data
Books and periodicals
Government and non-government publications
Internet
Advantages and disadvantages of each method
Topic 7: Questionnaire Design
Topic 7: Questionnaire Design
Ways of administered a questionnare
Importance aspects of questionnaire
Advantages and disadvantages of questionnaire
Forms of questions (Open ended vs Closed ended)
The art of asking questions
Topic 8: Data Management
Topic 8: Data Management
Stages in data preparation (editing,coding and data entry)
Topic 9: Data Analysis
Topic 9: Data Analysis
Descriptive
Univariate
Bivariate
Multivariate
Communicating result of analysis
ASSESSMENTS
ASSESSMENTS
ASSESSMENT 4_PROJECT GUIDELINES(35%).pdfCASE STUDY ASSIGNMENT-15_.pdfPage updated
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