SURGE — Privacy Policy
Effective date: November 7, 2026
This Privacy Policy describes how the mobile game SURGE ("the game", "we", "us") collects, uses and protects your information. SURGE is an endless runner game for Android. By playing SURGE you agree to this policy.
1. INFORMATION WE COLLECT
SURGE can be played as a guest without an account. If you choose to sign in, the game also collects the account information listed under "If you sign in".
Collected from every player, automatically:
- App activity for advertising measurement (Meta SDK). SURGE includes the Meta (Facebook) SDK so that we can measure how well our ads on Facebook and Instagram work, for example by counting how many installs came from an ad. When you install and open the game, the Meta SDK sends Meta: your device's advertising ID (unless you have deleted it or opted out in your Android settings), an app-install identifier, basic device information (such as device model, Android version, language, time zone and screen size), app events (such as the install, app opens, time spent in the app and finishing the tutorial), and technical and crash reports about the SDK. Meta also receives your IP address, from which it may estimate your approximate location.
- Ads (Google AdMob). SURGE shows rewarded video ads that you choose to watch (for example to revive or to earn free crystals) and, between some games, a full-screen ad. When an ad is requested or shown, Google's Mobile Ads SDK collects and shares with Google your device's IP address (which may be used to estimate an approximate location), your advertising ID and app set ID, ad interactions (such as views and taps) and diagnostic information about app and ad performance. Google uses this data to show and measure ads and to prevent fraud. If you are in the European Economic Area, the UK or Switzerland, the game first asks for your consent with Google's consent form, and you can change your choice at any time with Privacy settings in your profile.
- Game analytics and ad measurement (Google Analytics for Firebase). SURGE uses Google Analytics for Firebase to understand how the game is played and to measure how well our ads on Google work (for example, counting installs that came from an ad). It collects app interactions (such as screens opened, runs and fights played, tutorial progress and rewards earned), your device's advertising ID and an app instance ID, basic device information (such as device model, Android version and language), in-app purchases (which item and its price, as reported by Google Play) and your IP address, from which Google estimates your approximate location. If you are in the European Economic Area, the UK or Switzerland, the choice you make in Google's consent form also applies to Google Analytics.
- Notifications (Firebase Cloud Messaging). SURGE stores a Firebase Cloud Messaging token with your player account, together with whether you allow notifications, so that it can send you the notifications you allow (for example, when another player passes your score on the leaderboard). The token is deleted when you delete your account. You can turn notifications off at any time in your Android settings.
- An anonymous player ID and device identifiers used by Unity Gaming Services to run the game's online features, and technical information about purchases and app performance used to keep the game working.
- Player account (version 3.0 and later). Your player account is created automatically and tied to your phone, and you choose a username, which is shown publicly on the leaderboard.
If you sign in (optional):
- Google account sign-in. If you sign in with Google, we receive a secure authentication token from your Google account to identify you as a player. The token includes your Google account's email address; it is used only to verify the sign-in and is not stored by us. We do not receive or store your password.
- Username. The display name you choose in the game (it may be suggested from your Google profile name). This name is publicly visible to other players on the global leaderboard.
- Game progress. Your scores, collected coins, revives, daily games and unlocked character skins, saved to your player account so your progress follows you across devices.
- Leaderboard scores. Your best score for each season, together with your chosen username, is published on the game's global leaderboard.
- Purchase history. If you buy an in-game item, the purchase is processed entirely by Google Play. We receive a confirmation of the purchase (which item, and its transaction reference). We never see or store your payment details.
SURGE does not use your device's GPS or precise location, and does not access your contacts, photos, microphone or data from other apps.
2. HOW YOUR INFORMATION IS USED
- To sign you in and keep your game progress backed up and synchronized across your devices.
- To display your username and best score on the global leaderboard.
- To deliver in-game items you have purchased and restore them when you reinstall the game.
- To measure the performance of our advertising on Meta platforms and on Google (for example, counting installs that came from our ads) and to understand how the game is used.
- To send you the notifications you allow.
- To fix bugs, prevent abuse and keep the game working correctly.
We do not sell your personal information. We share the limited device and app-activity data described in section 1 with Meta Platforms for advertising measurement and analytics. Meta also uses this data for security and integrity purposes under its own terms.
We also share the advertising data described in section 1 with Google (AdMob) to show and measure ads and to prevent ad fraud.
Google Analytics for Firebase processes the analytics data described in section 1 for us, to analyse how the game is used and to measure our ads on Google.
3. SERVICE PROVIDERS AND PARTNERS
- Unity Gaming Services (Unity Technologies) — player authentication, cloud save, leaderboards and in-app purchase processing. Privacy policy: https://unity.com/legal/privacy-policy
- Google Play services (Google LLC) — Google sign-in and in-app billing. Privacy policy: https://policies.google.com/privacy
- Meta Platforms (Facebook SDK) — app events for measuring our ads on Facebook and Instagram. Privacy policy: https://www.facebook.com/privacy/policy/
- Google AdMob (Google LLC) — rewarded video ads and full-screen ads between games. How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites — Privacy policy: https://policies.google.com/privacy
- Google Analytics for Firebase and Firebase Cloud Messaging (Google LLC) — game analytics, measuring our ads on Google, and notifications. How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites — Privacy policy: https://policies.google.com/privacy
Your choices: you can delete or reset your advertising ID, or opt out of ads personalization, at any time in your Android settings (Settings > Google > Ads, or Settings > Security & privacy > Privacy > Ads, depending on your device). You can manage the information Meta holds through Meta's own privacy tools, such as "Your activity off Meta technologies" in your Facebook account settings.
4. DATA STORED ON YOUR DEVICE
Settings and progress (for guest play) are stored locally on your device and are removed if you uninstall the game.
5. DATA RETENTION AND DELETION
Account data (username, progress, leaderboard entries) is kept for as long as your player account exists. You can delete your account and its associated data at any time, in either of two ways.
IN THE GAME (IMMEDIATE): Open SURGE, tap your player name at the top-left of the main menu, choose DELETE ACCOUNT, and confirm with DELETE PERMANENTLY. Your account is removed straight away.
BY EMAIL: Contact us at the address below from the email linked to the Google account you signed in with, including the player name shown in the game. We will delete your data within 30 days and confirm when it is done. Guest players who want their anonymous player data removed can also contact us by email.
Deletion permanently removes your player account, your display name, your entry on the current season's leaderboard, your best score, your coins and revives, and every character you have unlocked - including any bought with real money. It cannot be undone, and purchases are not refunded; refunds are handled by Google Play, so request one there first if you want it.
What is kept after deletion: your name and score on the leaderboards of seasons that have already ended (they are archived as the record of that season); short-lived technical records used to prevent abuse; anonymous records (such as aggregate purchase and crash data) where Google Play or tax law requires it; and app-activity data already sent to Meta, which Meta keeps under its own policy and which you can manage with Meta's tools (see section 3); and analytics data already sent to Google Analytics, whose user-level data is deleted automatically after 14 months. None of this is used to identify you again in the game.
6. CHILDREN
SURGE is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.
7. SECURITY
All communication between the game and its online services uses encrypted connections (HTTPS). Player data is stored on Unity Gaming Services infrastructure protected by industry-standard security measures.
8. CHANGES TO THIS POLICY
If we change this policy, we will update this page and the effective date above. Significant changes will be communicated in the game or on the store listing.
9. CONTACT
For any questions about this policy or your data, contact:
Email: michel.fleyfel@gmail.com