Sungsik Park
Associate Professor of Marketing
University of South Carolina, Darla Moore School of Business
Curriculum Vitae: Download CV
Associate Professor of Marketing
University of South Carolina, Darla Moore School of Business
Curriculum Vitae: Download CV
“Disclosure in Incentivized Reviews: Does It Protect Consumers?” with Woochoel Shin and Jinhong Xie
Management Science, 69(11), 7009–7021, 2023 [Link]
“Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price,” with Man Xie and Jinhong Xie
Marketing Science, 42(1), 37–47, 2023 [Link]
Media coverage: Bloomberg, Fortune, Business Insider
“The Fateful First Consumer Review,” with Woochoel Shin and Jinhong Xie
Marketing Science, 40(3), 481–507, 2021 [Link]
Media coverage: Wall Street Journal
“Fake Carting: Seller Manipulation of Platform-Displayed Signals of Other Consumers’ Actions,” with Hae Kang Lee and Jinhong Xie
Second-round revise and resubmit, Journal of Marketing
“Review Heterogeneity: The Role of Consumer Income,” with Woochoel Shin
“GLP-1 Drug Shortage: Consumer Implications,” with Sungjin Kim, Siyi Yu, and Qiang Liu
“Quiet Riot: Combatting Racial Discrimination Against Businesses through Online Reviews,” with Cem Ozturk and Ayse Ozturk
“Policy Incentives versus Technological Innovation: Evidence from the Orphan Drug,” with Jeong Ho (John) Kim and Hae Kang Lee