Sungsik Park
Assistant Professor of Marketing
University of South Carolina, Darla Moore School of Business
Curriculum Vitae: Download CV
Publications
"Disclaimer in Incentivized Reviews: Does It Protect Consumers?" with Woochoel Shin & Jinhong Xie
- Management Science, 2023 [Link]
"Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price,"
with Man Xie & Jinhong Xie. Marketing Science, 42(1), 37-47, 2023 [Link]
-Media coverage: Bloomberg [Link], Fortune [Link], Business Insider [Link]
"The Fateful First Consumer Review," with Woochoel Shin & Jinhong Xie,
Marketing Science, 40(3), 481-507, 2021 [Link]
- Media coverage: Wall Street Journal [Link]
Working Papers
"Consumer Reviews and Product Resilience," with Woochoel Shin
"Round Numbers and Consumer Inaction"
Selected Work in Progress
"Policy Incentives versus Technological Innovation: Evidence from the Orphan Drug,"
with Jeong Ho (John) Kim and Hae Kang Lee