Sungsik Park

About Me

Sungsik Park is a Ph.D. candidate in Marketing at University of Florida.

Sungsik's research interests include social interaction, word of mouth, observational learning, and pricing.

He received a B.S. degree in industrial engineering and a B.A. degree in applied statistics from Yonsei University in 2008.

He also received a M.S. degree in industrial engineering from Seoul National University in 2010.

Before he joined the program, he spent three years as an in-house consultant at LG Electronics.

Research Interests

Social Interaction, Word of Mouth, Observational Learning, Pricing


  • "The First-Review Effect: Interdependence between Volume and Valence of Online Consumer Reviews,"

revising for invited 2nd round revision at Marketing Science (with Woochoel Shin, and Jinhong Xie)

  • "Incentivized Reviews: A Natural Field Experiment," Working Paper
  • "The Role of List Prices: Evidence From a Natural Field Experiment," with Man Xie and Jinhong Xie , Work in Progress
  • "Competing for Attention: Bad News Sharing in Social Media," with Debanjan Mitra, Work in Progress

Curriculum Vitae (PDF)

Contact Information


University of Florida,Warrington College of Business

Department of Marketing,PO Box 117155, 249A STZ

Gainesville, Florida 32611-7155