Disclosure in Incentivized Reviews: Does It Protect Consumers?
with Woochoel Shin and Jinhong Xie
Management Science, 69(11), 7009–7021, 2023 [Link]

Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
with Man Xie and Jinhong Xie
Marketing Science, 42(1), 37–47, 2023 [Link]
Media coverage: Bloomberg, Fortune, Business Insider

The Fateful First Consumer Review
with Woochoel Shin and Jinhong Xie
Marketing Science, 40(3), 481–507, 2021 [Link]
Media coverage: Wall Street Journal

Fake Carting: Seller Manipulation of Platform-Displayed Signals of Other Consumers’ Actions
with Hae Kang Lee and Jinhong Xie
Second-round revise and resubmit, Journal of Marketing

Review Heterogeneity: The Role of Consumer Income
with Woochoel Shin

GLP-1 Drug Shortage: Consumer Implications
with Sungjin Kim, Siyi Yu, and Qiang Liu

Quiet Riot: Combatting Racial Discrimination Against Businesses through Online Reviews
with Cem Ozturk and Ayse Ozturk

Policy Incentives versus Technological Innovation: Evidence from the Orphan Drug
with Jeong Ho (John) Kim and Hae Kang Lee