Sungsik Park

About Me

Sungsik Park is a Ph.D. candidate in Marketing at University of Florida.

Sungsik's research interests include social interaction, word of mouth, observational learning, and pricing.

He received a B.S. degree in industrial engineering and a B.A. degree in applied statistics from Yonsei University in 2008.

He also received a M.S. degree in industrial engineering from Seoul National University in 2010.

Before he joined the program, he spent three years as an in-house consultant at LG Electronics.

Research Interests

Social Interaction, Word of Mouth, Observational Learning, Pricing

Research

  • "The First-Review Effect: Interdependence between Volume and Valence of Online Consumer Reviews,"

revising for invited 2nd round revision at Marketing Science (with Woochoel Shin, and Jinhong Xie)

  • "Incentivized Reviews: A Natural Field Experiment," Working Paper
  • "The Role of List Prices: Evidence From a Natural Field Experiment," with Man Xie and Jinhong Xie , Work in Progress
  • "Competing for Attention: Bad News Sharing in Social Media," with Debanjan Mitra, Work in Progress

Curriculum Vitae (PDF)

Contact Information

email: sungsik.park0@gmail.com

University of Florida,Warrington College of Business

Department of Marketing,PO Box 117155, 249A STZ

Gainesville, Florida 32611-7155