Sungsik Park is a Ph.D. candidate in Marketing at University of Florida.
Sungsik's research interests include social interaction, word of mouth, observational learning, and pricing.
He received a B.S. degree in industrial engineering and a B.A. degree in applied statistics from Yonsei University in 2008.
He also received a M.S. degree in industrial engineering from Seoul National University in 2010.
Before he joined the program, he spent three years as an in-house consultant at LG Electronics.
Social Interaction, Word of Mouth, Observational Learning, Pricing
- "The First-Review Effect: Interdependence between Volume and Valence of Online Consumer Reviews,"
revising for invited 2nd round revision at Marketing Science (with Woochoel Shin, and Jinhong Xie)
- "Incentivized Reviews: A Natural Field Experiment," Working Paper
- "The Role of List Prices: Evidence From a Natural Field Experiment," with Man Xie and Jinhong Xie , Work in Progress
- "Competing for Attention: Bad News Sharing in Social Media," with Debanjan Mitra, Work in Progress