Assistant Professor of Marketing

University of South Carolina, Darla Moore School of Business

Curriculum Vitae: Download CV 

Publications

• "Disclaimer in Incentivized Reviews: Does It Protect Consumers?" with Woochoel Shin & Jinhong Xie

- Management Science, 2023 [Link]

• "Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price,"

    with Man Xie & Jinhong Xie. Marketing Science, 42(1), 37-47, 2023 [Link]

        -Media coverage: Bloomberg [Link], Fortune [Link], Business Insider [Link]

• "The Fateful First Consumer Review," with Woochoel Shin & Jinhong Xie, 

           Marketing Science, 40(3), 481-507, 2021 [Link] 

          - Media coverage: Wall Street Journal [Link]

Working Papers

• • • "Fake Carting: Manipulation of Consumer Observational Learning," with Hae Kang Lee and Jinhong Xie (Under review)

    • "Consumer Reviews and Price Sensitivity," with Woochoel Shin

Selected Work in Progress

• "Policy Incentives versus Technological Innovation: Evidence from the Orphan Drug," 

  with Jeong Ho (John) Kim and Hae Kang Lee