2024 Exponent Awards Social Media Campaign

This project included creating a social media campaign to advertise the voting process for Baldwin Wallace University's student newspaper's, The Exponent, awards ceremony. 

We designed a two-round voting process where the first round had students nominate their choices for the categories that the newspaper decided on. Then the second round was voting for the winner of that category from the most popular nominees from the first round. Then we released the winners in the final issue of the paper, and the award ceremony was an event to celebrate those winners. 

The social media campaign only focused on advertising the voting process, not the actual event. I created a content calendar along with my social media manager, and we split the post creation between the two of us. I created the first two posts, and she created the second two posts. We decided that some of the social media sites would get a fifth post, and others would get only three.

Below is the content calendar:

This is the logo I created for the event:

This is the content for the first social media post for the campaign for Facebook, Instagram, TikTok, and X:

Facebook image:

The Facebook image reads:

Did You Know?

The Exponent's 2024 Best of Berea Awards Voting for Round 1 is open now!

The link to the survey is in the comment below. 

Go vote!

Instagram images:

The Instagram image 1 reads:

Did You Know?

The Exponent's 2024 Best of Berea Awards Voting for Round 1 is open now! 

The second image reads:

The link to the survey is in our profile. Go vote!

TikTok video:

The TikTok video reads:

Please vote! 

The Exponent's 2024 Best of Berea Awards voting for Round 1 is open now!

The link is in our bio!

This is the content for the second social media post for the campaign for Facebook, Instagram, TikTok, and X:

The basis for the second social media post was a little more complicated. So here is the content for the Facebook image:

I used a stock image of a newspaper and created a torn page image for the background of the post. Then I added the detail.

The Facebook image reads:

The Exponent's 2024 Best of Berea Awards Voting for Round 1 is still open! 

The link to the survey is in the comment below. 

Go vote!

Instagram images:

The Instagram image reads:

The Exponent's 2024 Best of Berea Awards Voting for Round 1 is still open! 

The link to the survey is in our profile. 

Go vote!

TikTok video:

The TikTok video reads:

Please vote! 

The Exponent's 2024 Best of Berea Awards voting for Round 1 is still open!

The link is in our bio!