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Application deadline is Monday 14th March 2022
Welcome to Subs Academy Europe
Welcome to Subs Academy Europe
An ambitious, intensive eight-month experience that addresses each step of digital subscriptions, from traffic acquisition to subscriber retention, and the organisational skills publishers need to succeed.
Designed to strengthen and accelerate growth of their subscription businesses, the programme will engage a select group of eight publishers in a journey that will help them define an ambitious vision for their digital subscription business and build the engine that will take them to their goal.
Participating publishers will receive dedicated 1:1 support and learn from the shared experiences from other participants as well as from Google, FT Strategies and INMA. The delivery of the programme will be mostly digital.
To learn more about the programme please read the Explainer document here:
To apply for the programme, please fill in the form here:
Looking back at previous editions
Looking back at previous editions
Across two editions of Subs Academy (previously branded as Subs Lab), 16 publishers from 11 different countries have participated in the programme.
Each programme succeeded in:
executing an in-depth diagnostic of performance
inspiring change through the intervention of FT Strategies, INMA and Google experts
building a North Star strategy with action plan and capability roadmap; and
implementing experiments aligned with key priorities.
Across each cohort, the programme has achieved a high overall rating on its completion: 4.9 and 4.6 (max 5) for 2020 and 2021 respectively.
To learn more, please read the programme reports which share key learnings from the Academy. Towards your North Star discusses the challenges often encountered by publishers on their journey to becoming subscription-led businesses, and how to overcome them. The Art and Science of Experimentation for Growth focuses on a very important discipline that any subscriptions-first digital news publishing organisation must take to build new reader revenue models; the ability to experiment.
About GNI
About GNI
The Google News Initiative represents Google’s largest-ever effort to help journalism thrive in the digital age. Through its partnerships, programs and products, the Google News Initiative works with thousands of organisations worldwide to support quality independent journalism, financial sustainability, and development of new technologies that drive innovation.
About FT Strategies
About FT Strategies
FT Strategies is a boutique digital consultancy within the Financial Times. FTS has deep expertise in reader revenue, customer engagement, and analytics, enabling companies to build profitable digital relationships with their audiences and future-proof their businesses. The team has combined experience of over 100 years to help its clients thrive in the new digital economy.
About INMA
About INMA
The International News Media Association is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.
If you have any questions about the programme, please contact:
Tim Part, Senior Manager at FT Strategies - tim.part@ft.com
Alexandra Stafford-Blythe, Project Manager, Google Digital Growth Programme - staffordblythe@google.com
Earl Wilkinson, Executive Director and CEO at INMA - earl.wilkinson@inma.org
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