Despite the immense popularity of WhatsApp, there needs to be more reliable and valid scales for identifying and measuring users' motivation behind frequent WhatsApp status updates. This study explores the underlying motivations of users in updating their WhatsApp statuses and develops a scale to measure them.
Following a mixed-method research design, data were obtained from WhatsApp users in India. The current research furnishes results from five studies, involving both qualitative and quantitative approaches.
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The results uncover seven unique motivations of users for keeping WhatsApp status, namely: social good, attention seeking, social relations, expressing views, life updates, inspiration and entertainment. Additionally, the empirical findings demonstrate the effects of the above dimensions on the positive and negative emotions of users.
This research is a pioneering effort in developing and validating a scale on WhatsApp status motivation construct. Key managerial and scholarly implications of the findings arising from this research are also discussed.
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Whatsapp as we all know is an internationally available cross platform, instant messaging and Voice over IP service application. While it comes with a plethora of benefits, it also has its flaws that is directly or indirectly affecting the user's lives.
The whatsapp status feature was introduced to users on 24th february (coinciding with whatsapp's 8th birthday) that allows users to share photos/videos with their contacts on whatsapp. While intention behind this was to introduce a fun element into the user's lives but in due course of time, it has changed the very fabric of human relationships and motivations. In other words, this has completely changed the way we have been communicating with each other.
In the current era, Birthday, Anniversary and Marriage wishes and even physical presence at these events are not considered enough - if the well wisher doesn't update his/her whatsapp status with the wishes accompanied by photographs/videos for 24 hours. People now-a-days get offended or they would not consider you a good friend/wellwisher if you don't wish them on your status.
Another aspect that has been observed is whatsapp users leverage this status utility of whatsapp to express their frustrations, mood - happiness/sadness/Anger, Political preferences/views in the form of posts or videos. The reason behind this behavior are many. Let us understand this one by one.
1. Instant Gratification: The need for instant gratification stems from social needs like affiliation, social approval, lack of respect in family circle & mutual recognition. This utility has become a wonderful medium for these kind of people to garner attention and distract them from own feeling of insecurity and lonliness.
2. Lack of Ability to Change Things: When a person on a sub-conscious level foresees the reality that he/she cannot change things at their homes, offices, states and country, they share their feelings (which in real world - they can't) over their whatsapp status. If the same person is asked to speak/debate in front of a crowd, they would generally be hesitant to the same as they would either lack guts or would avoid putting face to face arguements and dialogues to put their points forward. When these people share their thoughts on this utility and discover that they have been seen by the target audiences - the former gets a feeling of satisfaction that their word/opinion has been heard but what they forget is that this is like a monologue (with no counter arguement) made from the comforts of their homes. This is like a pleasure that doesn't last long.
3. Relationship: Most of us have relationship issues but thanks to these social media utilities that we have forgotten to sit on a table and sort out differences, instead, people search for quotes on the internet, that resonates with their situation the most and put them on their statuses - targeting the individual (they have differences with). If one gets into deeper meaning behind this behavioral pattern. it becomes apparent that people indulging in these kind of activities don't really have the guts to talk upfront, they are aware that there is no risk of people coming after them as the post is generic and is not pointed out to any specific individual. This further strains the relationship as the status viewer keeps guessing, whom the status was targeted for.
A recent study by Facebook revealed that people who share status about their relationship are insecure. Research also indicates that these status updates are not necessarily 100% reflective of reality of their situation. People post in order to get a reaction and most of them crave for support.
It is very important to understand for the status viewer that these status updates is not a documentation of the user's (user posting updates on status) life. These statuses should never be taken on heart and one should never compare oneself to lives of others based on these status activities.
In addition to this, status updates can expose one's personal life, feelings and make him/her vulnerable to exploitation. Henceforth, one should refrain from posting sensitive content on social media platforms and understand the fact that anything and everything on social media is not true. 152ee80cbc
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