Tips for Creating Stronger Link-Building Content

As algorithms and times changed, SEO companies started taking a different approach to the link building process. The days of straightforwardly aggressive tactics and questionable means of building links got wiped out by the software upgrades. Businesses still need to market their establishments and their projects, so SEO companies had to come up with a new strategy. They are currently making up for the huge gap in link building efforts by trying to use content marketing to overcompensate. These companies are creating big heaps of content with the intent to increase the business transactions and traffic. Unfortunately, the content that has been created of late has been underwhelming and nonperforming. A recent survey concluded that more than 900 of the world's top brands had poor content on their pages that was either irrelevant or unattached. The material wasn't even performing minimally, let alone creating high-quality links.

Link building through content marketing is not a bad strategy. It can be quite effective if it's done right. The problem is that many business owners settle for "some sales" instead of taking the time to have the website perfected so that traffic and sales can flourish. The following are four tips that can help Indianapolis SEOs to create content that can build strong links and thus increase engagement and positive consumer actions:

1. Learn the Art of Brevity

Most of today's consumers look at content as clutter if they see too much of it. Not only that, but a lot of people who search for things online are in a rush. They want to get the gist of a story as quickly as possible. In that case, a myriad of 2,000-word articles would not be the best collection to post all over a brand's home page. The key is to create as few articles as possible and make the ones that are on the page potent enough to boost organic search results and hold on to consumer engagement.

2. Get to Know the Audience

Many businesses have content that fails because it doesn't reflect that they know anything about the people who are doing business with the companies. To create effective link-building content, the company has to know what makes its customers and potential customers tick. Any content that touches prospective consumers should hit them on an emotional and personal level. Only the appropriate brand research and surveying can give the content creators an accurate representation of the target customers' needs. Someone can then create content that approaches them in a manner that drives results. The content can tell stories or provide relevant data based on the information the consumer analytics made available for the business owners.

3. Examine KPIs and Create a Strategy

The KPIs say it all. The show the areas in which the clients were the most engages. For example, they show metrics on subjects such as informational downloads, Facebook likes, bounce rate share. That information can give the key players some insight as to where they need to beef up content persuasiveness.

4. Connect in a Variety of Ways

To engage the customers, the SEO persons will have to connect campaigns across more than one channel. For example, they'll want to provide informational pieces, trust-building content and then full-blown engagement content. That way, everything is connected and it adds a value.