Fresh Internet Marketing Ideas 402-522-6379
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Fresh Idea - The Google Business Profile post section has value, as it adds conversion information when consumers want to learn about you. Consumers reading your GBP posts are actively investigating you and are not passive. However, posts appear on the profile for a week and are relegated to a “previous updates” section, making them less visible. Hence, posting each week is paramount. Furthermore, it demonstrates activity, which boosts your GBP’s relevancy in the search engine’s formula. Also, the post’s content (such as highlighting a little-known service) creates a conversion point that lures the prospect deeper into the sales funnel.
The key is that the posts must be 250 words of good, keyword-optimized informative content, not a sales pitch. Remember, the purpose of Google is to answer a question. In addition to writing informative posts for you, I also create a video using the post content. Then I geo-optimize it, upload it to the photos section of your GBP, and include it in the post. While weekly posting is sufficient, we can post daily and post to your Facebook page to create more engagement.
Fresh Idea - The Google Business Profile Ranking System. I’ve had success moving Google Business Profiles to the page one three-pack with three processes - daily searches and clicks and weekly posts and videos linked to each other.
Lawyer A from GBP position 30 to position 1 in the page one three pack
Lawyer B from GBP position 10 to position 1 in the page one three pack
Lawyer C - 320% more interactions moving his GBP to page one
Lawn Care Service from GBP position 23 to position 1 in the page one three pack
And while no one can guarantee results The Google Profile Ranking System is the least expensive way to move to the first page of Google. Call me at 402-522-6379 to schedule a webinar with all the details.
Fresh Idea - Use a business card to ask for reviews. Your client scans the QR and it take them right to the sport to leave the review
Fresh Idea - Respond to all your Google Business Profile reviews. For the good reviews, thank the client and let them know you appreciate them. If you have one star reviews, respond to them as well. Many times I've found it's spam and the reviewer was never a client. Often times with criminal defense attorneys, it's simply "sour grapes." So for example, tell them you're sorry they feel that way and then tell you side of the story. Google likes it when you respond to your reviews and it can provide more ranking juice.
Fresh Idea - Record Case Study Videos on your phone. They can be uploaded to YouTube and your Facebook page. They can also be repurposed into blog post on your website. I've found the videos and the blog posts get a lot views and clicks which translates into new clients.
Fresh Idea - Create a YouTube entertainment channel and regularly comment on cases in the news. It's great exposure for your firm and can be a nice source of revenue. (See CLR Bruce Rivers for an example. Heads up, he drops F-bombs.) Having a YouTube Brand channel that is phone verified is essential, and I can help with that task. Also, I have YouTube compliant ways to get real views for your videos, and we can work to monetize your channel.
Fresh Idea - Google Street View. It's an app that will turn your smartphone into a 360-degree camera. Google wants you to upload a 360 video of your office, and I never see an attorney do this. It's another great signal to Google and give you an advantage.
Fresh Idea - Your website identity and snippet can be the difference page one placement. The headline (identity) needs to be your primary keyword set and brand (company name). Tell your potential client how you can help them and include a keyword set or two. Always include your phone numbers. Folks many times will call from the snippet alone, skipping your website. Finally, never overload the snippet so it ends with three dots.
Fresh Idea - Fully optimize your Yelp listing and update it regularly. Alexa and iPhone default to it on searches.
Fresh Idea - Turn your website over to me. I've had a number of attorneys come to me who were not happy with their SEO agency and asked me to help them and take over that service. It was then we discovered their agency had locked them out of their website. I was able to build a new website for them, using content from their old site, and it didn't "break the bank." We updated the look and feel and did what we needed to do to generate more phone calls and move it up in Google. My team is very good.
Need to Add a Google Business Profile? - Listen to my interview with DUI Attorney Joey Franks in Jackson MS on how he opened a new profile for Big Man Law. Click on my face :)
Tons of Fresh Ideas - Here's a webinar I did for the American Association of Premier DUI Attorneys - "Getting New DUI Clients Using Google's New 'Helpful Content' Algorithm"