The Value of Google Business Profile Posts
(formerly Google My Business)
Even if your Google Business Profile (GBP) is not on page one three-pack for the entire market, it will appear in areas around your office and various other geographies. The post section has value, as it adds conversion information to the profile when consumers want to learn about you. Consumers reading your GBP posts are actively investigating you and are not passive.
However, posts appear on the profile for a week and are relegated to a “previous updates” section, making them less visible. Hence, posting each week is paramount. Furthermore, it demonstrates activity, which boosts your GBP’s relevancy in the search engine’s formula. Also, the post’s content (such as highlighting a little-known service) creates a conversion point that lures the prospect deeper into the sales funnel.
The content may also be displayed in the three-pack if it matches a search query. Those keywords will be pulled into the search result and presented to the user, especially for “buyer intent” keywords.
The key is that the posts must be 250 words of good, keyword-optimized informative content, not a sales pitch. Remember, the purpose of Google is to answer a question.
In addition to writing informative posts for you, I also create a video using the post content. Then I geo optimize it, upload it to the photos section of your GBP, and include it in the post. While weekly posting is sufficient, we can post daily and post to your Facebook page to create more engagement.
Get in touch with me and I'll give you a free audit of your Google Business Profile, as well as a list of topics for the posts. Cost for the posts will be included.
Steve Sleeper - 402-522-6379 - email@example.com