Fresh Internet Marketing Ideas
Fresh Idea - YouTube can make a real difference for attorneys by providing a powerful platform to reach potential clients with engaging videos that tell unique stories, demonstrate your expertise, and build a loyal following. By leveraging the reach and accessibility of YouTube, you can boost visibility, foster engagement, and ultimately drive growth in an increasingly digital world.
Listen to this episode of the "Video Marketing Madness" podcast, where my business partner Ray and I discuss this.
Fresh Idea - Make a weekly YouTube video of your 5-star Google Business Profile reviews. They are great for branding and backlinks to your website and GBP. Furthermore, they show up when people Google your firm name.
Fresh Idea - The Google Business Profile post section has value, as it adds conversion information when consumers want to learn about you. Consumers reading your GBP posts are actively investigating you and are not passive. However, posts appear on the profile for a week and are relegated to a “previous updates” section, making them less visible. Hence, posting each week is paramount. Furthermore, it demonstrates activity, which boosts your GBP’s relevancy in the search engine’s formula. Also, the post’s content creates a conversion point that lures the prospect deeper into the sales funnel.
Fresh Idea - Respond to all your Google Business Profile reviews. For the good reviews, thank the client and let them know you appreciate them. If you have one-star reviews, respond to them as well. Many times I've found it's spam and the reviewer was never a client. Often times with criminal defense attorneys, it's simply "sour grapes." So for example, tell them you're sorry they feel that way and then tell your side of the story. Google likes it when you respond to your reviews' and it can provide more ranking juice.
Fresh Idea - Move your Google Business Profile up to the page 1 three-pack with daily searches and clicks, and weekly posts and videos linked to each other.
Fresh Idea - Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. The ads can be image/top-of-mind and tell viewers what you do and how you can help them. For instance, if they ever get a DUI, they think of you first. The link to buy ads is https://home.admanager.hulu.com/. There are very tight specs for the video files and you need place enough ongoing ads to be top-of-mind. I'm here to help.
Listen to this episode of the "Video Marketing Madness" podcast, where my business partner Ray and I discuss what to do.
Fresh Idea - Let me interview you on my Ask a Lawyer podcast. It's on all the podcatchers like Apple Podcasts, so it will create authority for your practice. Moreover, it's great for sharing on your social media and website. And - it's FREE!
Fresh Idea - Google Street View. It's an app that will turn your smartphone into a 360-degree camera. Google wants you to upload a 360 video of your office, and I never see an attorney do this. It's another great signal to Google and give you an advantage.
Fresh Idea - AI - ChatGPT is a relatively new software that uses AI to write anything you want based on prompts. With Internet marketing, it's Blogs, Google Business Profiles, and Facebook posts. Weekly Blog and GBP posts help your website and GBP rank better. Daily Facebook posts develop relationships and keep you in front of clients. The caveat is this content needs to be fact and plagiarized checked, and there's software for that.
Fresh Idea - Your website identity and snippet can be the difference page one placement. The headline (identity) needs to be your primary keyword set and brand (company name). Tell your potential client how you can help them and include a keyword set or two. Always include your phone numbers. Folks many times will call from the snippet alone, skipping your website. Finally, never overload the snippet so it ends with three dots.
Issues I've noticed - I look at many criminal defense lawyer websites. Here are typical errors:
No SSL certificate - An SSL certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. Laymen's language - if you don't have a SSL certificate, most browsers will block your website. Amazingly, I see a lot of this!
Say what you do - Some attorney websites use a lot of flowering language but never say what they do and how they can help. For instance, "I'm a criminal defense attorney who will protect your rights" is nowhere to be seen.
Thin (not much) content - I see this a lot. Google loves lots of rich content.
No Facebook page! It's a great way to connect with the community, and it's free.
Fresh Idea - Fully optimize your Yelp listing and update it regularly. Alexa and iPhone default to it on searches.
Fresh Idea - Curate Social Content regularly and post daily. I've noticed most DUI defense lawyers have a Facebook page. It's a free way to be more visible and communicate. However, the conventional wisdom is you need to post once a day to be effective. Gathering content regularly and scheduling the posts in Facebook makes that task manageable. Here's an article on 5 Places to Find New Content to Post on Your Facebook Page. It contains some excellent sources and great advice.
Fresh Idea - use chatGPT to write your Facebook Page posts. Call me for the prompt.
Fresh Idea - Use chatGPT to write a book. it's a great way to increase credability and make your firm more visible. It's a series of prompts. Call me for them.
Need to Add a Google Business Profile? - Listen to my interview with DUI Attorney Joey Franks in Jackson MS on how he opened a new profile for Big Man Law. Click on my face :)
Fresh Idea - Listen to the Video Marketing Madness podcast. Ray the Video Guy and I have co-hosted it for ten years! Regularly, we share great ideas about online video marketing using YouTube and Facebook. We also cover other topics, including social media strategies and the latest technology to help your marketing. Listen here, or find it wherever you listen to podcasts.
Tons of Fresh ideas - June 2023 webinar for the American Association of Premier DUI Attorneys. I taught them how to use AI to get more clients.
Tons of Fresh Ideas - Here's a webinar I did for the American Association of Premier DUI Attorneys - "Getting New DUI Clients Using Google's New 'Helpful Content' Algorithm"
GMB Ninja Tips - Here's the first webinar I did for the American Association of Premier DUI Attorneys back on 2021. I taught them all the things they could do with Google My Business to get more clients. (GMB is now Google Business Profile)
OK -It's not a fresh idea. But if you need someone to place Google Ads for you, call me at 402-522-6379. We do a lot of it and work on a small monthly commission.