We wanted to form a deeper understanding of our users' goals, needs, experiences, and behaviors so one proto-persona was used throughout the design process. Our persona, Farah, influenced all major design decisions. Farah is a younger but established professional who wants a intuitive app with practical features. We stepped into the viewpoint of Farah whenever we needed to step out of ourselves and reconsider our initial ideas.

With the business goal in mind, we make sure that users are able to find real estate properties that fit their needs. We sketched a user journey map to identify how users can create an account, search for properties and save properties to their favorites. These were the three main use cases identified.

Using Adobe XD, I translated my user flows into low-fidelity wireframes. Then, I improved them by adding a few stock images and self-generated copy. At this stage, the wireframes were defined enough for some user testing. 3 user tests were performed, as defined in the parameters of the project. Feedback was collected and minor alternations were made to enhance the app before moving on to creating high-fidelity prototypes.

Final deliverables at this stage include our persona, user flows, low-fidelity wireframes, moodboards (and style guide, not shown), high-fidelity wireframes and a prototype.

With fewer constraints, I would invest more time into user research to develop additional personas. This would help capture more use cases and could help generate ideas for new features that would help this app standout from its competition.

The focus of this bootcamp project was to develop visual design skills. With the help of guided exercises, lessons, and working with a mentor, I was able to showcase good visual spacing and hierarchy while designing an application that put to use basic UX skills as well.

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