Stephen K Kim

Ph. D. University of Southern California, Los Angeles, May 1993

Major Field: Marketing

M.B.A. Korea University, Seoul, Korea, February 1987

Major Field: Marketing

B.S. Korea University, Seoul, Korea, August 1984

Major Field: Business Administration

• Full Professor of Marketing, College of Business, Iowa State University, July 2012 – Present

• Associate Professor of Marketing, College of Business, Iowa State University, August 2006 –June 2012

• Associate Professor of Marketing, College of Business, Oregon State University, September 2001 – July 2006

• Assistant Professor of Marketing, College of Business, Oregon State University,

September 1997 – August 2001

• Assistant Professor of Marketing, School of Business, Baruch College, The City University of New York, September 1993 - August 1997

• Instructor of Marketing, School of Business Administration, University of Southern California, May 1991 - August 1993

• Best Paper Award, Buyer-Seller Relationships Track, American Marketing Association Summer Educators' Conference, Boston, 2018

• Raisbeck Endowed Professorship, College of Business, Iowa State University, November 2017- Present

• Best Paper Award, Interorganizational Issues in Marketing Track, American Marketing Association Summer Educators' Conference, San Francisco, 2017

• Dean’s Professorship in Marketing, College of Business, Iowa State University, July 2015- November 2017

• Exemplary Faculty Mentor Award, Iowa State University, May 2014

• Best Paper Award, New Product Development and Innovation Track, American Marketing Association Summer Educators' Conference, 2013

• Senior Research Award, College of Business, Iowa State University, 2009, 2013, 2016, 2021

• Dean’s Faculty Fellow, College of Business, Iowa State University, July 2007- July 2015

• Best Reviewer Award, Journal of the Academy of Marketing Science, 2007

• Silver Medalist, The Channel Health Index: A Metric to Capture the Motivation of Business-to-Business Channels of Distribution, 2006 ISBM Academic-Practitioner Challenge

• Best Paper Award, International Channel Management Track, Multicultural Marketing Conference, Valencia, Spain, 2002

• Best Paper Award, Distribution Track, American Marketing Association Winter Educators' Conference, 2002

• Excellence in Scholarship Award, College of Business, Oregon State University, 2001

• Business Advisory Council Award for College and University Service, Oregon State University, 2001

• Faculty Fellow, Doing Business with Japan Program, University of Southern California, 2000

• Bales Scholar, College of Business, Oregon State University, 1999 through 2004

• Top Instructor Evaluation, Marketing Area, College of Business, Oregon State University, Spring 1999, Fall 1999, Fall 2000

• Best Paper Award, Distribution Track, American Marketing Association Summer Educators' Conference, 1996

• Consortium Fellow, Southwestern Doctoral Consortium, University of Houston, 1993

Articles (Refereed)

Stephen K. Kim and Pushpinder Gill (2022), “Turning Aligned Interests into Higher Chain Performance in Franchising,” forthcoming, Journal of Business and Industrial Marketing.

Stephen K. Kim and Amrit Tiwana (2022), Franchising Contracts as Routines: Untangling the Adaptive Value of Incomplete Contracts," Journal of Business Research, 152 (November), 177-190.

Stephen K. Kim and Sungwook (Sam) Min (2022), "Terminating Franchisees: Does It Improve Franchisor Performance?" forthcoming, Journal of Management.

Pushpinder Gill and Stephen K. Kim (2021), “From Franchisee Experience to Customer Experience: Their Effects on Market Performance,” Journal of the Academy of Marketing Science, 49, 1175-1200.

Subin Im, Stephen K. Kim, and Edward Bond (2020), “The Effect of Channel Innovation Knowledge Management on Competitive Advantage: A Dual-path Model,” Journal of Marketing Theory and Practice, 28(2). 196-212

Amrit Tiwana and Stephen K. Kim (2019), “From Bricks to an Edifice: Cultivating Strong Inference in Information Systems Research,” Information Systems Research, 30(3), 1029-1036.

Stephen K. Kim and Yeonsung Jung (2018), “Regaining Control of Salesforce,” Industrial Marketing Management, 73 (August), 84-98.

Stephen K. Kim and Youngsu Lee (2017), “Making Channel Incentives Work: A Discriminating Match Framework,” Industrial Marketing Management, 65 (August), 1-14.

Stephen K. Kim and Amrit Tiwana (2017), “Dual Control of Salesforce in a Partially Integrated Channel,” Journal of Retailing, 93(3), 304-316.

Stephen K. Kim and David Gilliland (2017), “Working More or Working Less? Contingent Allocation of Reseller Effort in Distribution Channels,” Industrial Marketing Management, 64(July), 44-56.

Amrit Tiwana and Stephen K. Kim (2016), “Concurrent IT Sourcing: Mechanisms and Contingent Advantages,” Journal of Management Information Systems, 33(1), 101-138.

Stephen K. Kim and Amrit Tiwana (2016), “Chicken or Egg? Sequential Complementarity among Salesforce Control Mechanisms,” Journal of the Academy of Marketing Science, 44(3), 316-333.

Amrit Tiwana and Stephen K. Kim (2015), “Discriminating IT Governance,” Information Systems Research, 26(4), 656-674.

Stephen K. Kim and Sungwook (Sam) Min (2015), “Business Model Innovation Performance: When Does Adding a New Business Model Benefit an Incumbent?” Strategic Entrepreneurship Journal, 9 (1), 34-57

David I. Gilliland and Stephen K. Kim (2014), “When Do Incentives Work in Channels of Distribution,” Journal of the Academy of Marketing Science, 42 (July), 361-379.

Stephen K. Kim, Namwoon Kim, Jae-hyeon Pae, and Leslie S. C. Yip (2013), “Cooperate “and” Compete” An Ambidextrous Strategy for Channel Advantage,” Journal of Business and Industrial Marketing, 28(4), 263-275.

Stephen K. Kim, Jonathan D. Hibbard, and Scott D. Swain (2011), “Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?,” Journal of Retailing, 87 (December), 521-539.

Stephen K. Kim, Richard McFarland, Soon-gi Kwon, Sang-gi Shon, and David Griffith (2011), “Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework,” Journal of Marketing Research, 48 (June), 603-616.

Stephen K. Kim, Rodney L. Stump, and Changho Oh (2009), “Driving Forces of Coordination Costs in Distributor – Supplier Relationships: Toward a Midrange Theory,” Journal of Academy of Marketing Science, 37 (Winter), 384-399.

Soonhong Min, Stephen K. Kim, and Haozhe Chen (2008), “Developing Social Identity and Social Capital for Supply Chain Management,” Journal of Business Logistics, 29 (1), 283-304.

Stephen K. Kim, Tetsuya Yamada, and Hyunchul Kim, (2008) “Search for Alternatives and Collaboration with Incumbents: Two-Sided Sourcing Behavior in Business Markets,” Decision Sciences, 39 (February), 85-104.

Stephen Keysuk Kim (2007), “Relational Behaviors in Marketing Channel Relationships: Transaction Cost Implications,” Journal of Business Research, 60 (November), 1125-1134.

Stephen Keysuk Kim and Ping-Hung Hsieh, (2006) “Connecting Power with Locus of Control in Marketing Channel Relationships,” International Journal of Research in Marketing, 23 (March), 13-29.

James H. McAlexander, Stephen Keysuk Kim, and Scott D. Roberts (2003), “Loyalty Among Relationally Oriented Customers: Not Just an Issue of Managing Satisfaction, Journal of Marketing Theory and Practice, 11 (Fall), 1-11.

Stephen Keysuk Kim (2003), "A Cross-national Comparative Study of Interdependence Structure and Distributor Attitudes: The Moderating Effect of Group Orientation," International Journal of Research in Marketing, 20 (June), 193-214.

Stephen Keysuk Kim and Ping-Hung Hsieh (2003), “Interdependence and Its Consequences in Distribution Channel Relationships: A Distributor Perspective through Response Surface Approach,” Journal of Marketing Research, 40 (February), 101-12.

Changho Oh and Stephen Keysuk Kim (2002), “Possession and Effects of Power in Advertising Agency – Client Relationships in South Korea: A Multi-level Analysis,” Advances in International Marketing, 12, 217-242.

Keysuk Kim and Changho Oh (2002), "On Distributor Commitment in Marketing Channels for Industrial Products: Contrast between the United States and Japan," Journal of International Marketing, 10 (January), 72-97.

Keysuk Kim (2002), "Output Sector Munificence and Vertical Control in Industrial Channels of Distribution," Journal of Business Research, 55 (6), 427-440

Keysuk Kim (2001), "On the Effects of Customer Conditions on Distributor Commitment and Supplier Commitment in Industrial Channels of Distribution," Journal of Business Research 51 (February), 87-100.

Keysuk Kim (2000), "On Interfirm Power, Channel Climate, and Solidarity in Industrial Distributor-Supplier Dyads” Journal of Academy of Marketing Science 28 (Summer), 388-405.

Keysuk Kim (1999), "On Determinants of Joint Action in Distributor-Supplier Relationships: Beyond Economic Efficiency," International Journal of Research in Marketing 16, 217-36.

Keysuk Kim and Gary L. Frazier (1997), "On Distributor Commitment in Industrial Channels of Distribution: A Multicomponent Approach," Psychology and Marketing, 14 (December), 847-77.

Keysuk Kim and Gary L. Frazier (1997), "On the Measurement of Distributor Commitment in Industrial Channels of Distribution," Journal of Business Research, 40 (October), 139-54.

Keysuk Kim and Gary L. Frazier (1996), "A Typology of Distribution Channel Systems: A Contextual Approach," International Marketing Review, 13 (1), 19-32.

Wesley J. Johnston and Keysuk Kim (1994), "Performance, Attribution, and Expectancy Linkages in Personal Selling," Journal of Marketing, 58 (October), 63-81.

Articles (Non-refereed)

Keysuk Kim and Gary L. Frazier (1994), "The Measurement of Interfirm Commitment in Channels of Distribution," Reflections and Prospects of Marketing in Korea, College of Business Administration, Korea University, Seoul, Korea.

Ho-Bae Lee and Keysuk Kim (1987), “A Study on Credit Card Adoption and Usage in Korea," Management Review, Vol. 11, Hongik University, Seoul, Korea.

Book Chapter (Refereed)

David I. Gilliland and Stephen K. Kim (2019), “Building Customer-Centric Marketing Channel Relationships: A Model of Reseller Motivation and Control” in Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization, Robert Palmatier, Christine Moorman, and Ju-Yeon Lee (eds), Edward Elgar, forthcoming.

Proceedings (Refereed)

Pushpinder Gill and Stephen Kim (2020), “On the Effect of Multi-unit Franchising on Customer Satisfaction,” 2020 Winter Educators’ AMA Conference, San Diego.

Stephen K. Kim and Pushpinder Gill (2018), “Turning Pledges into Outcomes:

The Effect of Ongoing Support on Franchise Chain Growth” 2018 Summer Educators’ AMA Conference, Boston.

Stephen K. Kim and Pushpinder Gill (2017), “When Does a Manager Matter in Franchising?” 2017 Summer Educators’ AMA Conference, San Francisco.

Youngsu Lee and Stephen K. Kim (2016), “When Does a Supplier Tolerate Retailer Opportunism?” 2016 Summer Educators’ Summer AMA Conference, Atlanta.

Stephen Kim and Russell Lemken (2014), “Unpacking the Efficacy of Organizational Routines: A Case of Financial Advising Services,” 2014 Summer Educators’ AMA Conference, San Francisco.

Subin Im, Stephen Kim, and Edward Bond (2013), “The Effect of Channel Partner Knowledge Management on New Product Performance: A Dual Path Model,“ 2013 Summer AMA Marketing Educators’ Conference, Boston.

Stephen K. Kim and Youngsu Lee (2013), “Incentive-Governance Fit in Conventional Channels: Monitoring or Improvisation?” 2013 Winter AMA Marketing Educators’ Conference, Las Vegas, Nevada.

Rodney L. Stump and Stephen K. Kim (2008), “Plural Governance in Industrial Purchasing: An Exploratory Study of Combinations in Actual Use,” Academy of Marketing Science Conference, Vancouver, BC, Canada.

David Gilliland and Stephen Kim (2006), “Multi-Component Evaluation of Channel Trade Programs: Positive Outcomes, Negative Outcomes, and Moderator Effects,” Academy of Marketing Conference, London, U.K.

David Gilliland and Stephen Kim (2006), “Resellers' Evaluation of Distribution Channel Trade Programs: Results of an Empirical Study,” EMAC Conference, Athens, Greece.

Stephen Keysuk Kim and David I. Gilliland (2005), “The Evaluation of Channel Trade Programs: Effects on Reseller Support,” EMAC Conference, Milan, Italy.

Stephen Keysuk Kim, Rodney L. Stump, and Ashwin Joshi (2005), “Coordination Costs in Distributor-Supplier Relationships: An Investigation of the Mediating Role of Decision Control,” Administrative Sciences Association of Canada Conference, Toronto, Canada.

Rodney L. Stump, Ashwin W. Joshi, Stephen Keysuk Kim, Cristian Chelariu, and Zhan Li (2004),“Enforcement Structures in Business-to-Business Exchange Relationships: An Exploratory Study,” 2004 Academy of Marketing Science Conference Proceedings.

Rodney L. Stump, Ashwin W. Joshi, Stephen Keysuk Kim, and Cristian Chelariu (2004), “A Typology of Self-Enforcement versus Court-Enforcement Use in Business-to-Business Exchange Relationships,” 2004 Winter AMA Conference Proceedings.

David I. Gilliland and Stephen Keysuk Kim (2003), “Rejection of Supplier Incentive Programs: A Reseller Perspective,” 2003 Academy of Marketing Conference Proceedings, Aston Business School, Birmingham, England.

Rodney L. Stump, Ashwin W. Joshi, and Stephen Keysuk Kim (2003), “Supplier Diversity Programs and their Impact on Purchasing Agent Negotiation Strategies: A Role Theoretic Model,” 2003 Academy of Marketing Science Conference Proceedings.

Rodney L. Stump, Ashwin W. Joshi, and Stephen Keysuk Kim (2003), “The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships,” 2003 Winter AMA Marketing Educators’ Conference, Orlando, Florida.

Rodney L Stump, Stephen Keysuk Kim, and Changho Oh (2002), “Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture,” 2002 Multicultural Marketing Conference, Valencia, Spain.

Hyunchul Kim, Tetsuya Yamada, and Keysuk Kim (2002), “Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets,” 2002 Winter AMA Marketing Educators’ Conference.

Rodney L. Stump, Ashwin Joshi, and Keysuk Kim (2001), “A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships,” 2001 IMP conference on Industrial Marketing, Bergen, Norway.

Keysuk Kim (2001), "Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor – Supplier Relationships,” 2001 Winter AMA Marketing Educators’ Conference.

Keysuk Kim (2000), “A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan,” 2000 AMA Winter Marketing Educators’ Conference, San Antonio, TX.

Keysuk Kim (1998), "Perceived Interdependence and Distributor Attitudes: Cross-national Comparison and Trans-national Integration" 1998 U.S.A. / Japanese Distribution Strategy Conference, Honolulu.

Keysuk Kim (1998), "Output Sector Munificence and Vertical Control in Industrial Channels of Distribution," 1998 AMA Winter Marketing Educators’ Conference, Austin, TX.

Keysuk Kim and Changho Oh (1997), "Supplier Dependence and Control in Industrial Channels of Distribution in U.S. and Japan," 1997 Association for Consumer Research Cross-Cultural Research Conference. Honolulu.

Keysuk Kim and Changho Oh (1997), "On Antecedents and Consequences of Distributor Commitment in Two Different Cultures: Technical vs. Institutional Perspective,” Tenth Anniversary Conference of Association of Japanese Business Studies, Washington D.C., 1997.

Keysuk Kim (1996), "Power and Influence Strategy in Industrial Channels of Distribution: A Contingency Perspective," 1996 AMA Summer Marketing Educators' Conference, San Diego.

Keysuk Kim (1996), "Alliance in Industrial Distribution: An Integrative View on Interfirm Joint Action," 1996 AMA Summer Marketing Educators' Conference, San Diego.

“Turning Pledges into Outcomes: The Effect of Ongoing Support on Franchise Chain Growth” 2018 Summer AMA Educators’ Conference, Boston, August 2018.

“When Does a Manager Matter in Franchising?” 2017 Summer AMA Educators’ Conference, San Francisco, August 2017.

“Does an Incomplete Contract Reduce Transaction Cost?” 2014 Marketing Science Conference, Emory University, Atlanta, GA, June 2014.

“Does Governance Shape Organizational Capabilities? The Case of Korean Automobile Marketing Channels,” Korea Automotive Research Institute Research Seminar, Seoul, October 2013.

“Monitoring or Improvisation? Incentive-Governance Fit in Conventional Channels,” with Youngsu Lee, 2013 Winter AMA Educators’ Conference, Las Vegas, February 2013.

“Do Knowledge Management Capabilities Influence New Product Creativity and Channel Efficiency?,” with Subin Im, 2007 Winter AMA Educators’ Conference, February 2007.

“Capturing Heterogeneous Effects of Monetary and Nonmonetary Promotions,” with Jooseop Lim, Marketing Science Conference, June 2006, Pittsburg.

“Channel Trade Programs: Contents, Evaluation, and Outcomes,” Global Technology Distribution Summit,” September 2005, San Francisco

“Governance in Hybrid Marketing Channels,” Marketing Science Conference, June 2005, Emory University, Atlanta, GA.

“Demand Generation in the IT Channel,” Global Technology Distribution Council CEO Summit, May 2004, San Francisco.

“Changes in Marketing Channel for IT Industry,” Computer Reseller News Roundtable, October 2003, New York, NY.

“Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets,” 2002 Winter AMA Marketing Educators’ Conference.

"Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor – Supplier Relationships," 2001 Winter AMA Marketing Educators’ Conference, Scottsdale, AZ.

“Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-national Study of Industrial Distributor - Supplier Relationships,” The Tenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 2000, Oregon State University, Corvallis, OR.

“Studying Interdependence and Its Consequences in Distribution Channel Relationships: An Alternative Approach,” 2000 Marketing Science Conference, June 2000, UCLA, Los Angeles, CA.

“Channel Management Structures, Specialized Investment, and Control in Industrial Channel Relationships: A Comparative Study of the United States and Japan,” April 2000, Research Seminar at Willamette University, Salem, OR.

"A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in Japan and the United States," 2000 Winter AMA Marketing Educators’ Conference, San Antonio, TX.

"Perceived Interdependence and Distributor Attitudes: Cross-national Comparison and Trans-national Integration" 1998 U.S.A. / Japanese Distribution Strategy Conference, Honolulu.

"Output Sector Munificence and Vertical Control in Industrial Channels of Distribution," February 1998, 1998 Winter AMA Marketing Educators' Conference, Austin, TX.

"Supplier Dependence and Control in Industrial Channels of Distribution in U.S. and Japan," December 1997, 1997 Association for Consumer Research Cross-Cultural Research Conference, Honolulu, Hawaii.

"On Antecedents and Consequences of Distributor Commitment in Two Different Cultures: Technical vs. Institutional Perspective," June 1997, Tenth Anniversary Conference of Association of Japanese Business Studies, Washington D.C.

"Distributor Power and Supplier Control in Industrial Channels of Distribution in U.S. and Japan," April 1997, Research Seminar at Villanova University.

"Environmental Munificence and Distributor Control in Industrial Channels of Distribution,” October 1996, Research Seminar at Miami University.

"Alliance in Industrial Distribution: An Integrative View on Interfirm Joint Action," 1996 AMA Summer Marketing Educators' Conference, San Diego.

"Power and Influence Strategy in Industrial Channels of Distribution: A Contingency Perspective," 1996 AMA Summer Marketing Educators' Conference, San Diego.

"Close Channel Relationships in the Global Arena," 1993 AMA Summer Marketing Educator' Conference, Boston.

"The Measurement of Interfirm Commitment in Channels of Distribution," 1993 Southwestern Doctoral Consortium, University of Houston, Houston.

Teaching Interests and Expertise

• Marketing in Business-to-Business Domain: Marketing Channels, Business Marketing Management, Industrial Buying, Salesforce Management

• Strategic Approach on Marketing: Marketing Strategy, Marketing Management, Services Marketing

• Marketing Across Borders: International Marketing

Teaching Experience

Dissertation Committee and Adjudication

Pushpinder Gill, Chair of Dissertation Committee, Iowa State University, Fall 2018 – Present.

Shuai Yan, Member of Dissertation Committee, Iowa State University, Spring 2019 – Present.

Youngsu Lee, Member of Dissertation Committee, Iowa State University, Summer 2011-May 2014 (Currently at Cal State University, Chico).

Arun Swaminathan, Member of Dissertation Committee, Iowa State University, Spring 2012-Spring 2014 (Currently at Indian School of Business).

Linlin Chai, Member of Dissertation Committee, Iowa State University, Fall 2013—Summer 2016 (Currently at North Dakota State University).

Sainan Wang, Journalism and Mass Communication, Member of Master’s Thesis Committee, Iowa State University, 2008-2009

Eunsook Moon, Family Resource Management, Oregon State University, 2003

Chester Bateman, School of Education, Oregon State University, 2004-2010

P. Srinivasa Reddy, Faculty of Commerce and Management Studies, Andhra University, India, 2005.

Ph.D. Program Teaching

Marketing Strategy

Interorganizational Relationships

MBA Program Teaching

Marketing Channels

Marketing Management

Service Marketing

Global Marketing

BBA Program Teaching

Marketing Channels

Service Marketing

Marketing Strategy (capstone)

Salesforce Management

Marketing Management

Global Marketing

Principles of Marketing

Professional Service

Academic Vice President, Korea Distribution Association, Spring 2016 – Present.

Co-editor, Special Issue on Supply Chain Governance, International Journal of Physical Distribution and Logistics Management, Summer 2014 – Spring 2016.

Senior Associate Editor, Marketing Channels Research Journal (Korean), Spring 2015 – Present.

Member of the Editorial Review Board of the Journal of the Academy of Marketing Science, 2007 – 2012, 2015 - Present

Member of the Editorial Review Board of the Journal of Business Research (Marketing Area), 2004 - 2015

Member of the Editorial Review Board of the Journal of International Business Studies, 2009 - 2013

Member of the Editorial Review Board of the Journal of Business Research

(Buyer Behavior Area), 2003 - 2009

Member of the Editorial Review Board of the Journal of International Marketing, 2006 - 2007

Member of the Editorial Review Board of the Journal of Business and Industrial Marketing, 1993 - 2006

Ad Hoc Reviewer, Journal of Marketing, 1999-2003, 2006-Present

Ad Hoc Reviewer, Journal of Marketing Research, 2019-Present

Ad Hoc Reviewer, International Journal of Research in Marketing, 1998-2002

Ad Hoc Reviewer, Journal of the Academy of Marketing Science, 2000-2007

Ad Hoc Reviewer, Journal of World Business, 2003-2008

Ad Hoc Reviewer, Journal of International Business Studies, 2007-2008

Ad Hoc Reviewer, Journal of Retailing, 2007-Present

Ad Hoc Reviewer, Decision Sciences Journal, 2013

Ad Hoc Reviewer, Strategic Entrepreneurship Journal, 2013-Present

Ad Hoc Reviewer, Omega, 2006

Ad Hoc Reviewer, Psychology and Marketing, 2003

Ad Hoc Reviewer, Journal of Marketing Theory and Practice, 2020

Ad Hoc Reviewer, Management International Review, 1999.

Member, Selection Panel for Humanities, Social Sciences, and Business Studies, Hong Kong Ph.D. Fellowship Scheme, Research Grants Council of Hong Kong, 2014, 2015.

External Reviewer, Korea Research Foundation Grant Proposal, 2017

External Reviewer, Erwin Schroedinger Program, Austrian Science Fund, 2011

External Reviewer for Tenure and Promotion to Associate Professor, California State University Long Beach, Fordham University, and University of Nevada at Reno.

External Reviewer for Promotion to Full Professor, Baruch College, The City University of New York, Aston University (United Kingdom), and University of Technology Sydney (Australia).

External Reviewer for Research Productivity, Department of Management & Marketing, The Hong Kong Polytechnic University, 2013.

Organizer, 2007 Academy of Marketing Science Conference, Coral Gables, Florida.

Reviewer, 2011 AMA Summer Marketing Educators’ Conference, New Product Design and Development, Innovation Management and Entrepreneurship Track.

Track Chair, 2009 AMA Summer Marketing Educators’ Conference, Marketing Strategy and Management Track.

Track Chair, 2007 AMA Summer Marketing Educators’ Conference, Channels of Distribution, Retailing, and Supply Chain Track.

Reviewer, 2005 AMA Summer Marketing Educators’ Conference, Interorganizational Issues Track.

Reviewer, 2005 AMA Winter Marketing Educators’ Conference, Interorganizational Issues Track.

Track Chair, 2004 AMA Summer Marketing Educators’ Conference, Channels of Distribution, Retailing, and Supply Chain Track.

Reviewer, 2004 EMAC Conference, Interorganizational Issues Track.

Reviewer, 2004 AMA Winter Marketing Educators’ Conference, Interorganizational Issues Track and Marketing Strategy Track.

Reviewer, 2003 Academy of Marketing Science Conference, Interorganizational Issues Track.

Session Chair and Reviewer, 2003 AMA Winter Marketing Educators’ Conference, Interorganizational Issues Track.

Reviewer, 2002 AMA Winter Marketing Educators’ Conference, Interorganizational Relationships Track.

Reviewer, 2001 AMA Summer Marketing Educators’ Conference, Business Marketing Track and Marketing Channels Track.

Reviewer, 2000 Annual Academy of Marketing Science Conference, Channels Strategy Track

Reviewer, 2000 AMA Summer Marketing Educators’ Conference, Sales Force, Channels, and Relationship Track.

Discussant, 1999 AMA Summer Marketing Educators’ Conference, International Marketing Track.

Reviewer, 1999 AMA Summer Marketing Educators’ Conference, Sales Management Track and International Marketing Track.

Reviewer, 1999 Annual Academy of Marketing Science Conference, Channels Strategy Track

Reviewer, 1999 AMA Winter Marketing Educators’ Conference, Sales Management, Personal Selling, and Distribution Management Track.

Reviewer, 1998 AMA Summer Educators’ Conference, International and Cross-cultural Issues Track, Chicago.

Reviewer, 1998 Research Conference on Relationship Marketing, Inter-Organizational Relationships Track, Atlanta, Georgia.

Reviewer, 1998 Annual Meeting of The Association of Japanese Business Studies, Chicago.

Reviewer, 1998 AMA/JMA Joint Conference on Japanese Distribution Strategy, Honolulu, Hawaii.

Reviewer, 1998 Logistics and Supply Chain Management Conference, Vienna, Austria.

Reviewer, 1996 Academy of Management Conference, Business Policy and Strategy Track

Textbook Reviewer, Marketing Channels by Bert Rosenbloom, 5th ed., The Dryden Press

Textbook Reviewer, International Marketing by Lawrence Cunningham, Prentice Hall

Institutional Service

Service to Iowa State University

Faculty Senator, ISU Faculty Senate, May 2014 – May 2017

College Representative, Faculty Senate Committee on Recognition and Development, Fall 2011 – Spring 2013

Judge, Bailey Research Career Development Award, 2011

College Representative, Faculty Senate Academic Standard Committee, Fall 2007 - Spring 2009

Service to College of Business at Iowa State University

Co-chair and Member, College Promotion and Tenure Committee, Fall 2012 – Spring 2014, Fall 2018 – Present.

Member, Marketing Department Chair Search Committee, Spring 2017 – Summer 2017

Member, College of Business Governance Document Taskforce, Fall 2017 – Spring 2018

Member, Business Learning Team, Fall 2017 – Spring 2018

Member, Faculty Development Committee, Fall 2011- Summer 2014

Member, Curriculum Committee, Fall 2009-Spring 2011

Member, Academic Standard Committee, Fall 2006-Spring 2009

Member, Task Force on MBA Program Review, Fall 2006- Spring 2007

Member, Post-tenure Review Committee, Spring 2007, Spring 2008

Judge, MBA Case Competition, 2007, 2008, 2009, 2010, 2015

Screening Committee, Ph.D. program Director Position, Spring 2008

Service to Marketing Department at Iowa State University

Member, Marketing Department Governance Document Task Force, Spring 2021

Chair, Marketing Department Journal List Task Force, Summer 2017- Fall 2017, Fall 2020

Chair, Ph. D. Committee for Marketing Area, Fall 2012 – Summer 2015

Faculty Mentor for Dr. Wei Zhang, Fall 2011 – Spring 2018

Faculty Mentor for Dr. Joonwook Park, Fall 2014 – Summer 2016

Chair, Promotion and Tenure Committee for Marketing Department, 2010, 2011, 2017.

Member, Ph.D. Admission Committee for Customer Management Area, 2009, 2010 and 2011.

Organizer, Marketing Faculty Seminar, Fall 2007-Fall 2008

Service to Oregon State University

Member, University Curriculum Council, Fall 2004-Fall 2005.

Member, College of Education Task Force on E-learning Initiative, Spring 2005- Spring 2006.

Member, College of Business and College of Engineering Entrepreneurship Program Committee, Winter 2002-Fall 2003

Member, OSSHE Japan/Korea Executive Board, Fall 1997 – Spring 2006

Faculty Advisor, Korean Student Association, Fall 1997-Winter 2000, Winter 2005-Spring 2006

Faculty Advisor, Bible Study Group for Asian Students, Winter 2000-Spring 2006

Service to College of Business at Oregon State University

Member, Department Promotion and Tenure Committee, 2005-2006

Member, College Promotion and Tenure Committee, 2004

Chair, Marketing Faculty Search Committee, Fall 2003

Member, Entrepreneurship Faculty Search Committee, Fall 2002

Member, Undergraduate Program Committee, Winter 2001 – Winter 2003

Organizer, COB Friday Research Seminar, Fall 1999 – Spring 2001

Member, Scholarship Committee, Winter 1998- Fall 2000, Winter 2003-Fall 2003.

Faculty Representative, Marketing Option, Beaver Open House, 2002-2006

Member, MBA2000 Task Force, Spring 1999-Spring 2001.

Service to Baruch College

Undergraduate Curriculum Committee, Deputy Representative for Marketing Department, September 1993 - June 1997

Asian Studies Program Committee, November 1994 - June 1997

ESL Task Force Subcommittee on Curriculum, October 1993 - March 1994

Service to Marketing Department of Baruch College

Task Force on Careers and Job Placement in Marketing, September 1994 - December 1994

Organizer for Faculty Observation and Teaching Evaluation, October 1994 - June 1996