steph russy

Lea’s Teas – Brand Identity & Design

Overview:
Designed the complete brand identity and e-commerce website for Lea’s Teas, a wellness-focused herbal tea startup. The project included logo design, color palette, packaging mockups, typography styling, social media branding, and the launch of a responsive Shopify site. The goal was to create a calming, modern brand experience that reflected the founder’s Caribbean heritage and commitment to wellness.

Role:
Lead Designer | Brand Strategy | Web Design | Visual Direction

Tools:
Adobe Illustrator, Photoshop, Canva, Shopify

Skills:
Brand Identity Design, Typography, Layout Design, E-commerce UX, Social Media Design, Packaging Concepts, Photography

Outcome:
Successfully built a cohesive visual brand and digital presence from the ground up. Delivered a Shopify storefront optimized for mobile and desktop. Created engaging Instagram templates and product visuals that grew brand awareness and established a clean, professional aesthetic ahead of launch.

For more, visit: https://www.leas-teas.com OR https://www.instagram.com/leas.teas

Misha’s Flower Shop – Merch Design Collaboration

Overview:
Collaborated with Misha’s Flower Shop to create a bold, branded limited edition sweatshirt, tank and tote designs that merges cannabis energy with expressive fashion. The concept centered around bright, high-impact color and organic imagery, paired with clean typography to reflect the shop’s personality and vibrant storefront presence.

Role:
Creative Director | Graphic Designer | Merch Illustrator

Tools:
Canva, Adobe Illustrator

Skills:
Typography, Apparel Design, Digital Illustration, Color Theory, Brand Collaboration

Outcome:
Delivered limited-edition designs featuring vibrant and bold color bases. Each piece helped elevate brand visibility, driving customer interest in-store. The designs are now part of a seasonal merch capsule that builds community around the brand.