Apple's Foldable iPhone: Screen Sizes and Market Expectations 

Published: Jul 23, 2025, 1:59 AM 

As the anticipation builds for Apple's inaugural foldable iPhone, the device enters a market landscape that has largely been dominated by competitors like Samsung and Huawei. Despite making headlines similar to those of the recently launched Galaxy Z Fold 7, the iPhone Fold is still projected to be about a year away from its debut. This hasn't stopped analysts and industry insiders from sharing insights into what we might expect from Apple's entry into the foldable realm.

Screen Size Speculations

One of the most discussed aspects of the upcoming foldable iPhone is its screen size. While there has been some conflicting information circulating in the media, recent reports have consistently pointed to relatively modest dimensions. According to TrendForce analysts, who align with other credible sources, the iPhone Fold is expected to feature a 7.8-inch internal display paired with a 5.5-inch external screen.

In comparison to its competitors, these dimensions may not be particularly impressive. For instance, the Galaxy Z Fold 7 boasts a robust 6.5-inch cover display alongside an 8-inch primary screen, providing a significant advantage. Even last year's Google Pixel 9 Pro Fold offers a more competitive edge, while the OnePlus Open matches the main display size of the iPhone Fold but excels in the secondary screen department.

Competitive Disadvantage

Given these projections, the iPhone Fold could face a considerable disadvantage when it finally enters the market. This is particularly concerning as rumors earlier this year suggested an even smaller primary display size of 7.58 inches, which would make the device appear less appealing against its rivals.

However, it’s essential to consider that Apple might counterbalance its screen size limitations with strengths in other key areas. These could include improved battery capacity, enhanced durability, and a design that features a completely crease-free display, which would contribute to a more aesthetically pleasing experience.

Potential Market Impact

There has been ongoing speculation regarding whether Apple will "ignite an industry breakthrough" with its foldable iPhone, especially as we look towards 2026. Market research firms have suggested that while this is a possibility, there can be no guarantees that the device will resonate with mainstream consumers upon its release. Many analysts predict a price tag exceeding $2,000, which could be a significant barrier for potential buyers.

The global foldable smartphone market currently appears to be in dire need of revitalization. Recent estimates indicate that total unit sales may only reach 19.8 million in 2025, mirroring a dismal 1.6 percent penetration rate observed in 2024. This means that foldables will constitute approximately one in every sixty smartphone purchases this year—a figure that must be disappointing for brands like Samsung, Huawei, Honor, and Motorola.

Market Share Dynamics

These companies are the leading vendors in the foldable smartphone sector, each likely hoping for more substantial growth in their sales figures by now. However, projections indicate that Samsung's share of the market will drop from 45.2 percent in 2024 to around 35.4 percent this year. Meanwhile, Huawei seems to be holding steady with a 34.3 percent market share, closely trailing Samsung.

Honor and Motorola are also expected to gain ground, with their market shares projected to rise from 6 percent and 5.5 percent to 9.1 percent and 7.6 percent, respectively. While these companies are establishing themselves as "fast-growing players," it remains uncertain whether they will soon contend for the top two positions in the market.

Conclusion

In summary, as Apple prepares to launch its foldable iPhone, several factors will play a crucial role in determining its success. While the screen sizes may not initially impress, the overall user experience and features could be pivotal in capturing consumer interest. With the foldable market seeking rejuvenation, the iPhone Fold might just be the catalyst needed to propel this segment into a new era.