Stefan Zeisberger

Professor of Finance, Fintech and Experimental Finance

Professor of Finance, Radboud University, Nijmegen, The Netherlands

Professor for Fintech - Experimental Finance, University of Zurich, Switzerland

Associate with BhFS Behavioural Finance Solutions, Zurich, Switzerland

Why do investors, even financial professionals, often make sub-optimal decisions? And what can we do about it?

A large part of the reason lies in human psychology. I conduct fundamental and also practically relevant research in investor psychology ("behavioral finance") and use my insights to consult banks and insurance companies improving their products and services. Primarily, I develop and implement innovative methods to measure and assess the risk preferences of investors (“risk profiling”), taking into account the ongoing digitalization in the financial industry.