Why do investors, even financial professionals, often make sub-optimal decisions? And what can we do about it?

A large part of the answer can be found in psychology. I conduct fundamental as well as practically relevant research in investor psychology ("behavioral finance") and use my insights to consult banks and insurance companies improving their products and services. Primarily, I develop and implement innovative methods to measure and assess the risk preferences of investors (“risk profiling”), taking into account the ongoing digitization in the financial industry (FinTech).

To sum up, my research aims at analyzing investor psychology and support investors making better decisions with digital tools.

Professor of Finance, Radboud University, Nijmegen, The Netherlands

Professor for Fintech - Experimental Finance, University of Zurich, Switzerland

Associate with BhFS Behavioural Finance Solutions, Zurich, Switzerland