Static vs Dynamic QR Codes- Which is Better for Your Business?

QR codes are everywhere you look! Restaurant menus, business cards, and product packaging are just some examples. However, with time, the simple QR codes go through a massive change, from being static to dynamic.

QR codes come in two main forms: static and dynamic. Although at first glance it is hard to differentiate between them, both operate very differently, and the right selection will make your marketing more effective.

Once you learn about the types of QR codes and their key differences, you will be happier to decide according to your business's needs and position. So, on that note, let's cover static vs dynamic QR codes.

What Is A Static and A Dynamic QR Code? 

A static QR code contains permanent information that you cannot re-edit after creating it. Therefore, static QR codes are typically best for permanent things, like contact information or simple URLs.

A dynamic QR code contains a short redirect link, and you can update that redirect link anytime you want. Dynamic codes also offer tracking and analytics, making them great for businesses that want to have flexibility and better performance.

So if you are planning to acquire verified Google reviews and using them strategically to promote your brand in print or digital media, dynamic codes will be more suitable. Understand the differences between the QRs to decide which one is better. 

Key Differences of Static and Dynamic QR Codes 

Understanding static vs dynamic QR codes means understanding their differences. Each type fits different business requirements, and knowing their differences will help you select the best option for your promotional activity.

• Editing Ability

You cannot edit static QR codes after creating them, so your static code ultimately limits your flexibility. In contrast, you can update the destination URL any time with dynamic QR codes, making them a more useful solution for the long term.

• Data Capacity

Static codes, including all the data within a code, lead to thick codes in which the patterns and colors are visually dense. Dynamic QR codes only store short URLs, which makes them more simplistic, cleaner, and quicker to scan.

• Analytics Facility

While there are no analytics or engagement data with static codes, dynamic QR codes can track the number of scans and even their locations. All of this valuable data helps determine the engagement numbers of the campaign and actions taken by customers.

• Use Case Flexibility

Static QR codes work well for the most part with permanent content; specific contact, company information, or Wi-Fi access. Dynamic QR codes work well for events, promotions, or surveys whose data continually changes. 

• Cost-Effectiveness Over Time

Static codes can become expensive over time because they require continuous reprinting whenever you make a change in the content. Dynamic codes mitigate such printing costs because you can change content without updating or reprinting the physical QR code.

• Security Features

Static codes generally offer no security features and therefore have limits in protecting your data. Dynamic QR codes generally offer security features such as password protection, scan limitations, and expiration, making them preferable for campaigns with sensitive content.

While static QR codes offer an advantage in basic scenarios, dynamic codes provide far greater value. For companies that rely on flexibility, analytics, and long-term value, dynamic QR codes are a better overall financial investment.

Why Dynamic QR Codes Are Better? 

Dynamic QR codes allow for virtually unlimited flexibility and marketing ability. For companies and businesses that innovate, adapt, and test regularly, dynamic QR codes offer the tools to save time, dollars, and deliver insights for never-ending improvements.

• You Can Track Scans And Performance

You can track Dynamic QR codes for scan amounts, times, and primary points of origin. This relative data will help you comprehend user behavior and ultimately enhance your ongoing marketing campaigns.

• You Can Update Anytime

You can update your QR code destination at any time without reprinting the physical code.  So, dynamic QRs give you the complete freedom to change your URL, update your content, and use the same QR for different purposes. 

• You Can A/B Test Quickly

By switching destinations linked to a single QR code, it is easy to conduct A/B tests and discover which campaign or landing page performs better. This leads to actionable intelligence and smarter marketing decisions to attract more customers.

• You Save Time And Money

You don't have to redesign flyers or packaging when you need to change or update information. Dynamic QR codes allow you to reuse the same QR print multiple times. So, this saves you considerable time and eliminates ongoing operational costs.

Conclusion 

The questions relating to static vs dynamic QR codes depend entirely on what you need for your business. Static codes are more straightforward, whereas dynamic codes offer more flexibility, provide analytics, and improve ROI.

If you plan on scaling your business, modifying your strategies often, or simply want to see more from your QR codes, dynamic QR codes would be much more beneficial. If you're launching a campaign or collecting reviews, the advantages are undeniable.

Need to build some online credibility fast? Visit BuyReviewz for authentic reviews, fast delivery, and comprehensive customer support. You can use their reviews strategically, along with using dynamic QRs for review collection.

FAQs 

1.  What is the difference between a static and dynamic QR code?

In static QR codes, you cannot alter or edit data or destination once you create the QR code prompt. Dynamic QR codes also let you alter the content that you link to the QR Code.

2.  Can I track the times my QR code was scanned?

Yes, with dynamic QR codes, you get the tracking feature to track how many times people are scanning your code. You can learn about their location and the device they use, and utilize them to further strengthen or engage your customers.

3.  Are dynamic QR codes safe to use?

Dynamic QR codes provide enterprise-level features to ensure the security of your data. For example, they come with passwords, limits in scans, expiration dates, etc. You can also decide to restrict the access and lifetime of the QR according to your needs.  

4.  Are Static QR Codes preferable for Long-Term Marketing?

Static QR Codes are usually not that preferable for long-term marketing now. Instead, dynamic codes are more flexible, secure, and compatible, considering the rapid changes that you may need to make to your link data.

5.  What is a good use case for static QR codes?

Static QR codes are ideal for basic, unchanging contact information, emails, or Wi-Fi access. They can be used personally or for short-term marketing, where knowledge of interactions and changes is not necessary.