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Why SMS Messaging so Important for Cannabis Dispensaries

Regardless of what others may believe, running a marijuana dispensary isn’t always fun. The restrictions related to advertising and marketing the products offered make it extremely challenging to grow the business. Additionally, business owners always have the fact that the federal government can raid their shop and increase their taxes in the back of their mind.

The good news is, there is a marketing method that is not only legal but also effective when it comes to spreading the word about a dispensary - dispensary SMS messaging. Find out about this marketing effort and why it is something all dispensary businesses should use here.

SMS Marketing Explained

SMS (short message service) marketing utilizes permission-based text messaging to quickly message all contacts. This form of marketing can be used to let customers know about specials, new products, and other factors.

Benefits Offered by SMS Marketing for Dispensaries

Think about it. What is the one thing that virtually everyone has on them at all times? Their phone, of course. A dispensary owner can capitalize on this by utilizing SMS messaging. They can reach their customers, regardless of where they are or what they are doing with information about their products, sales and other things that are happening. This has been proven as one of the most effective marketing techniques used today.

What to Avoid with SMS Marketing

When a dispensary owner utilizes SMS marketing they need to make sure they avoid spamming their customers. Doing this is the fastest way to get people to unsubscribe. Be sure this doesn’t happen by ensuring that no more than one message is sent per day—if that. If there is no big news to share, then not sending a message one day is fine.

When it comes to SMS marketing for a dispensary there are definitely some dos and don’ts to keep in mind. However, there are also some professionals who can help with this. Visit www.SpringBig.com to learn more about SMS messaging efforts for dispensaries and how to use this marketing effort to a business owner’s full advantage. In the long run, this can help them grow their business significantly.