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S&P Global Market Intelligence - Where to Find the Latest News & Insights for Current Events and Industries
S&P Global Market Intelligence - Where to Find the Latest News & Insights for Current Events and Industries
Screenshot of the S&P Global Market intelligence website ( 6/5/2019)
Link to S&P Global Market Intelligence Latest News Headlines
S&P 500 Global Market Intelligence is one of the best data provider in the market with their in breadth and depth of data offerings and technical capabilities. Also, what makes them more unique is that they provides articles for current events, blogs, and researches in one place from the link above. The latest news section provides theme filters so you can browse through industries such as banking, corporate, energy, macroeconomics, retail, etc.
Evolution of Marketing: Traditional Marketing to Consumer Insights
Evolution of Marketing: Traditional Marketing to Consumer Insights
Traditional Marketing
Traditional Marketing
Consumer Insights
Consumer Insights
We all agree that we live in an age of abundant data, advanced technology, and globalization. And this brings up an importation question for us: are we utilizing our resources to the maximum level as we possibly can? As a Business Analyst with a background in CPG industry and a formal Business Intelligence major student, I think there are a lot that Business Intelligence can offer to understand consumers and open undiscovered opportunities in the Marketing and Sales world.
One great example of using Business Intelligence in Marketing is text mining. The most popular text mining software are RapidMiner Text Mining and Python. But today, I will talk about how SAS Enterprise Minor can develop predictive models that identifies consumer insights. But before we begin, what is consumer insights?
Most of us are familiar with the traditional marketing methods. When I took Introduction to Marketing course in 2013, I learned that there are research methods as listed below.
- Face-to-face or telephone interviews
- Focus group researches
- In-store, mail, online surveys
All of them were used to be mostly quantitative except for interviews. On the other hand, consumer insights has a notion of creating a storytelling, and these are more qualitative than the traditional methods. Also, Marketers now focus on scenario analysis and consumer narratives to figure out why what happens in a consumer's mind during a decision making process.
And SAS Enterprise Minor is a great tool to perform a consumer insights analysis with its text mining and predictive modeling tools. You will first perform variable analysis to see what data tells us and then review text clusters to create a synonym list to strengthens relationships within a cluster to create models.
It is truly amazing to see how technology progresses over time. I was already amazed with what I could do with current technology last year. However, as we know, people always try to make things better and I am very excited to see how versatile data analysis software will get in the future.
Google Analytics Individual Qualification
Google Analytics Individual Qualification
What is Google analytics?
It is a web analytics tool to understand online customers. To get certified in Google Analytics, you can first learn knowledge from YouTube tutorials from Google Analytics experts and take the Google Analytics assessment test through Academy for Ads (Link to Academy for Ads ).
The Google Analytics tutorials will teach you how to measure your advertising goals such as ROI and as well as track your contents, Flash, video, and social networking sites and applications.
Bloomberg Market Concepts - Bloomberg for Education
Bloomberg Market Concepts - Bloomberg for Education
Bloomberg Market Concepts Certification - Soyoung Han.pdfWhile I was taking a Finance course in my MBA program, Professor. Rennie recommenced our whole class to take this online class, Bloomberg Market Concepts. I thought it is a great idea and I started this online class.
First of all, I enjoyed working towards this certification because I had a full access to Bloomberg Terminal. I was able to check financial performance and valuation of every company that I am interested in and do a performance review. Also, it taught me more about economic indicators, currencies, fixed income, and equities outside of classroom in a practical way.
I was already studying Finance in my MBA program, however, earning this certification was an eye-opening experience and really broadened my knowledge in Finance. Now, I cannot thank Professor. Rennie enough for introducing me Bloomberg.
Description from the Bloomberg website (Link )
Bloomberg Market Concepts (BMC) is a 10-hour, self-paced e-learning course that provides an interactive introduction to the financial markets. BMC consists of 5 modules—Economic Indicators, Currencies, Fixed Income, Equities, and Getting Started on the Terminal—woven together from Bloomberg data, news, analytics and television.
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