Some Types to Increase Website Traffic in 2019

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.

You’ve chosen a grand product and designed your store. Now, all you need to do is figure out how to get traffic to your website so sales roll in.

From social media to nontraditional marketing hacks, this article will help you figure out what it really take to learn how to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.

What is Website Traffic?

Definition: Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure online business effectiveness at attracting an audience.

Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of page views and the number of unique page views. Page views are the total number of times anyone has visited your site, while unique page views tell you how many people visited your site — some multiple times and some only once.

The idea is that the more website traffic you get, the more opportunities you have to convert users.

But you’ll often see that with more traffic come lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).

18 Ways to Increase Traffic to Your Website

Here are the top 35 ways to increase website traffic in 2019:

#1. How to optimize web pages

Take a look through the contents and if there is one aspect you're interested in you can hop straight there. It's worth reading the article as a whole though as I go through all the different issues you'll want to look at when you optimize a page.

In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.

The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.

#2. Content Freshness Experiment | The Whole Caboodle

Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.

We came across a case study on Moz with an interesting experiment; finding a way to increase traffic and rankings of blog posts by just changing the publishing date. The Author tested to see:

1.If you update a blog post’s date, will it receive a boost in the search engine results pages (SERPs)?

2.Can you fake freshness?

3.Do you have to make changes to the content?

If there is a boost present, how long does it last?

A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.

#3. How to Submit Your Website to Search Engines Easly

Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.

If search engines don’t know your website or webpage exists, your chance of ranking isn’t just an improbability, its impossibility.

• For Google: Submit your site via Search Console.

• For Bing and Yahoo: Learn how to submit URLs here.

#4. Smart Ways to Earn or Build Backlinks

Backlinks are Chennai Escorts another important component to SEO. When an external site links to your site, it’s signaling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).

I love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.

Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.

#5. The Long Tail Keyword Optimization Guide

While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. The following was previously a series of blog posts. We're repurposing the series in a single document here to make the piece easier to link at and reference; additionally our readership is much larger than it was when we first started the blog, and we thought the new readers might find the content valuable. The original posts can be found here

That means it’s not only easier to rank for relevant long tail keywords, but it’s also easier to guess the searcher intent.

When you create a website experience tailored to the searcher intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.

#6. New products or content to your website daily

Because one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content on a regular basis — daily if possible.

Every small business loves the exposure, empathy and sense of community that having a website that's a daily destination for consumers can generate. But getting people to visit on a regular basis can be a challenge, especially if updates are infrequent or all you have to offer is the occasional monotone press release or product announcement. Thankfully, building a website that's "sticky" enough to keep users engaged and coming back doesn't have to require investing thousands or reinventing yourself as the next online media empire. All it takes is a little elbow grease and personal touch, as indicated by the simple strategies below, each designed to send your homepage's daily number of visitors soaring:

But this isn’t just a good move for SEO. It also gives users a reason to keep coming back to your site. If they know there’s something new to discover, they’re more likely to visit your site to find out what that is.

#7. Host special content on your Make Website

Start a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site. Maintain a regular publishing schedule and allow users to subscribe so they have a reason to keep coming back.

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#08. Use YouTube marketing

You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.

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If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.

#09. Get involved with guest blogging

Guest posting works two ways: You can submit posts to other sites or you can accept posts from external contributors. (You can also do both!)

Search for popular publications and blogs in your niche. Pay particular attention to those with active, engaged audiences and posts that get a lot of social media attention. Some blogs will have guest post submission guidelines, so it’s important to check for that first. If you can’t find it by clicking around on site, do a site search via Google — something like guest post site:URL.com.

Remember to follow guest post guidelines carefully. Offbeat Bride, for example, has a detailed page and form where users can submit their pitches:

Many times, guest posts will include a link to your site — in the content, your author bio, or both. This will drive traffic from that site to yours.

On the other side of things, invite niche bloggers and complementary brands to post on your blog. It’s a good idea to share what’s in it for them: Do you have a lot of blog traffic? A big email list? A huge social following?

#10. Drive website traffic with Facebook

While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page.

For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products.

Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.

#11. Try Instagram marketing

As time passes, Instagram becomes a better marketing channel for online retailers because of its business-friendly features and large audience size.

While you can increase traffic with the link in your bio, you can also do so by having affiliates, people who market your products for a commission, add their referral link to their Instagram accounts. Or reach out to influencers with big followings to share your link in their bio. You can boost website traffic by creating traffic ads. And you can even add links to Instagram Stories, posts, and photos. You can use free tools like Showcase to create Instagram galleries.

So, if you add the link in your bio, it directs Instagram followers to the shoppable galleries on your website instead of a third party app. It also helps boost overall conversions since it allows people to buy the products in specific Instagram posts you create.

#12. Increase website traffic with LinkedIn

For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source.

Many online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn.

Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.

#13. Add social share buttons

Add social share buttons to shareable pages like blog posts, product pages and images, and other website content. These social share buttons make it easy for users to post your content (with links!), giving you social proof and traffic. When their network sees these posts, they can click through to your site.

Skincare brand Speak has social share buttons beneath product descriptions and above customer reviews on their product pages.

#14. Engage in email marketing

With email marketing, you’ll be able to keep driving website traffic to your store as long as your customers stay subscribed. With social media sites continuously limiting your reach, email marketing is one of the only marketing channels you can have complete control over.

Building a list for email marketing can take a long time, so it’s important to start on day one. You can build an email list by adding Email Pirate, which adds opt-in forms to your website.

You can also use Spin-a-Sale to collect emails upon exit intent, or try Product Notify which emails customers if there’s a product price change.

#15. Maximize Twitter marketing

While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count.

When it comes to content marketing, a little trick I do to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it, because it can help you rank higher on the feed for the hashtag used. As a result, more eyes end up on the tweet, and you’ll get a higher click through rate to your website.

#16. Create your own forum

Use your website a platform for your own forum, where you invite people to discuss more than just your brand and your products. Make it a respectful community where people can talk about topics relevant to your niche

This drives traffic to your site by giving people something to come back to — there’s always a new discussion or new response in active forums. You can incorporate notifications to proactively lure people back.

Forums also create more unique content, helpful for SEO. This content is already optimized for your customer’s voice, being that it comes directly from them.

#17. Get into Facebook Groups

Facebook Groups have become particularly popular as of late, and ecommerce brands are tapping into the opportunity to get involved in thriving online communities.

Your Facebook Page can now join members-only Facebook Groups. ... WithinFacebook Group settings, a new option has popped up for group owners that enables them to “allow Pages to request to join as group members.” Previously, only personal profiles could join Facebook Groups and post and comment within them.

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Search for groups relevant to your niche, sit on the sidelines, and join conversations when you have value to add. Just like with forums, it’s important to avoid being overly promotional. Relationships first, traffic second.

#18. Optimize your best traffic source

Take a peek at your analytics and find out what your best traffic source is. To determine the best sources, consider:

• Which sources send the highest volume of traffic

• Which sources send the highest-converting traffic

• Which sources send the most engaged traffic

From there, determine why those sources are so effective. Then double down on it. We call this optimization.