Dr. Komal Chopra is Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics and teaches subjects such as retail management, consumer behaviour, and essentials of marketing. He regularly conducts management development programmes for managers working in multinational companies in India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Katmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. Dr. Chopra has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education.

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