Olaya Moldes Andrés is a Lecturer (Assistant Professor) in Marketing and Strategy at Cardiff Business School, Cardiff University.

She obtained a Ph.D. in Social Psychology (University of Sussex), an MRes in Research Methods in Psychology (University of Sussex), an MSc in Management and Entrepreneurship (University of Sussex), and a BSc(Hons) in Communication and Media Studies (Universidad Complutense de Madrid). She also did a year abroad as an exchange student at the University of Ottawa (2006-2007) and the University of Sussex (2008-2009).

She has published in both marketing and psychology journals including Psychology & Marketing, the British Journal of Social Psychology, the Journal of Economic Psychology, and the Scandinavian Journal of Psychology, and her research has been mentioned in multiple news outlets including The Conversation, The Guardian, and Wales Online.

Before embracing a career in academia, she worked as a Marketing Manager for Hewlett-Packard and gained extensive experience in direct marketing as a product promoter for brands such as Samsung or Kodak, and worked as a communication assistant at a United Nations conference while pursuing her studies.

Her primary research focus is on identity and motivational processes involved in consumption, the impact of consumption on individual and societal well-being, and the use of consumer products to define, develop, and create interpersonal relationships.

Email: moldeso@cardiff.ac.uk