In October of 1971[1] Loufrani trademarked the name and his design in France while working as a journalist for France Soir. Competing terms were used such as smiling face and happy face before consensus was reached on the term smiley.

Today, the smiley face has evolved from an ideogram into a template for communication and use in written language. This began with Scott Fahlman in the 1980s when he first theorized ASCII characters could be used to create faces and demonstrate emotion in text. Since then, those Fahlman's designs have become digital pictograms, known as emoticons. They are loosely based on the ideograms designed in the 1960s and 1970s, continuing with the yellow and black design.


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The word smiley was used by Franklin Loufrani in France, when he registered his smiley design for trademark while working as a journalist for France Soir in 1971. The smiley accompanied positive news in the newspaper and eventually became the foundation for the licensing operation, The Smiley Company.[7]

The name smiley became commonly used in the 1970s and 1980s as the yellow and black ideogram began to appear more in popular culture. The ideogram has since been used as a foundation to create emoticon emojis. These are digital interpretations of the smiley ideogram and have since become the most commonly used set of emojis since they adopted by Unicode in 2006 onwards. Smiley has since become a broader term that often includes both the ideogram design, but also emojis that use the same yellow and black design.

For thousands of years, smiling faces have been used as ideograms and as pictograms. The oldest known smiling face was found by a team of archaeologists led by Nicol Marchetti of the University of Bologna. Marchetti and his team pieced together fragments of a Hittite pot from approximately 1700 BC that had been found in Karkam, Turkey. Once the pot had been pieced together, the team noticed that the item had a large smiling face engraved on it, becoming the first item with such a design to be found.[8]

The Danish poet and author Johannes V. Jensen was amongst other things famous for experimenting with the form of his writing. In a letter sent to publisher Ernst Bojesen in December 1900, he includes both a happy face and a sad face. It was not until the 1900s that the design evolved from a basic eye and mouth design, into a more recognisable design.[citation needed]

One of the first known commercial uses of a smiling face was in 1919, when the Buffalo Steam Roller Company in Buffalo, New York applied stickers on receipts with the word "thanks" and a smiling face above it. The face contained a lot of detail, having eyebrows, nose, teeth, chin and facial creases, reminiscent of "man-in-the-Moon" style characteristics. Another early commercial use of a smiling face was in 1922 when the Gregory Rubber Company of Akron, Ohio ran an ad for "smiley face" balloons in The Billboard. This smiley face had hair, a nose, teeth, pie eyes, and triangles over the eyes.[9]

In recent times, the face now known as a smiley has evolved into a well-known image and brand, recognisable for its yellow and black features. Despite the use of smiling faces in popular culture during the early 20th century in the United States, no one in the 1960s had commercialized a smiley-design. The first time a combination of yellow and black was used for a smiling face was in late 1962, when New York City radio station WMCA released a yellow sweatshirt as part of a marketing campaign.[14] By 1963, over 11,000 sweatshirts had been given away. They had featured in Billboard magazine and numerous celebrities had also been pictured wearing them, including actress Patsy King and Mick Jagger.[15] The radio station used the happy face as part of a competition for listeners. When the station called listeners, any listener who answered their phone "WMCA Good Guys!" was rewarded with a "WMCA good guys" sweatshirt that incorporated the yellow and black happy face into its design.[16][17][18] The features of the WMCA smiley was a yellow face, with black dots as eyes and had a slightly crooked smile. The outline of the face was also not smooth to give it more of a hand drawn look.[18] Originally, the yellow and black sweatshirt (sometimes referred to as gold), had WMCA Good Guys written on the front with no smiley face.[14]

In 1972, Frenchman Franklin Loufrani legally trademarked the use of a smiley face. He used it to highlight the good news parts of the newspaper France Soir. He simply called the design "Smiley" and launched The Smiley Company. In 1996 Loufrani's son Nicolas Loufrani took over the family business and built it into a multinational corporation. Nicolas Loufrani was outwardly skeptical of Harvey Ball's claim to creating the first smiley face. While noting that the design that his father came up with and Ball's design were nearly identical, Loufrani argued that the design is so simple that no one person can lay claim to having created it. As evidence for this, Loufrani's website points to early cave paintings found in France (dating from 2500 BC) that he claims are the first depictions of a smiley face. Loufrani also points to a 1960 radio ad campaign that reportedly made use of a similar design.[23]

The earliest known smiley-like image in a written document was drawn by a Slovak notary to indicate his satisfaction with the state of his town's municipal financial records in 1635.[29] The gold smiling face was drawn on the bottom of the legal document, appearing next to lawyer's Jan Ladislaides signature.[30]

A disputed early use of the smiley in a printed text may have been in Robert Herrick's poem To Fortune (1648),[31] which contains the line "Upon my ruins (smiling yet :)". Journalist Levi Stahl has suggested that this may have been an intentional "orthographic joke", while this occurrence is likely merely the colon placed inside parentheses rather than outside of them as is standard typographic practice today: "(smiling yet):". There are citations of similar punctuation in a non-humorous context, even within Herrick's own work.[32] It is likely that the parenthesis was added later by modern editors.[33]

On the Internet, the smiley has become a visual means of conveyance that uses images. The first known mention on the Internet was on 19 September 1982, when Scott Fahlman from Carnegie Mellon University wrote:

Yellow graphical smileys have been used for many different purposes, including use in early 1980s video games. Yahoo! Messenger (from 1998) used smiley symbols in the user list next to each user, and also as an icon for the application. In November 2001, and later, smiley emojis inside the actual chat text was adopted by several chat systems, including Yahoo Messenger.

The smiley is the printable version of characters 1 and 2 of (black-and-white versions of) codepage 437 (1981) of the first IBM PC and all subsequent PC compatible computers. For modern computers, all versions of Microsoft Windows after Windows 95[36] can use the smiley as part of Windows Glyph List 4, although some computer fonts miss some characters.[37]

The smiley has now become synonymous with culture across the world. It is used for communication, imagery, branding and for topical purposes to display a range of emotions. Beginning in the 1960s, a yellow happy face was used by numerous brands in print to demonstrate happiness.

Franklin Loufrani used the word smiley when he designed a smiling face for the newspaper he was working for at the time. The Loufrani design came in 1971, when Loufrani designed a smiley face for the newspaper, France-Soir. The newspaper used Loufrani's smiley to highlight stories that they defined as "feel-good news."[7] This particular smiley went onto form The Smiley Company. Mad magazine notably used the smiley a year later in 1972 across their entire front page for the April edition of the magazine. This was one of the first instances that the smiling face had been adapted, with one of the twenty visible smileys pulling a face.[41]

The logo for and cover of the omnibus edition of the Watchmen comic book series is a smiley badge, worn by the character the Comedian, with blood splattered on it from the murder which initiates the events of the story.

As music genres began to create their own cultures from the 1970s onwards, many cultures began to incorporate a smiling face into their culture. In the late 1970s, the American band Dead Kennedys launched their first recording, "California ber alles". The single cover was a collage aimed to look like that of a Nazi rally prior to World War II. It featured three of the vertical banners commonly used at such rallies, but with the usual swastikas replaced by large smileys.[42] In the UK, the happy face has been associated with psychedelic culture since Ubi Dwyer and the Windsor Free Festival in the 1970s and the electronic dance music culture, particularly with acid house, that emerged during the Second Summer of Love in the late 1980s. The association was cemented when the band Bomb the Bass used an extracted smiley from the comic book series Watchmen on the center of its "Beat Dis" hit single.

In addition to the movie adaptation of Watchmen, the film Suicide Squad has the character Deadshot staring into the window of a clothing store. Behind a line of mannequins is a yellow smiley face pin, which had been closely associated to another DC comic character, Comedian.[43] The 2001 film Evolution has a three-eyed smiley for its logo. It was later carried onto the movie's spin-off cartoon, Alienators: Evolution Continues.

In the late-1980s, the smiley again became a prominent image within the music industry. It was adopted during the growth of acid house across Europe and the UK in the late 1980s. According to many, this began when DJ, Danny Rampling, used the smiley to celebrate Paul Oakenfold's birthday.[44] This sparked a movement where the smiley moved into various dance genres, becoming a symbol of 1980s dance music.[45] 2351a5e196

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