Last updated: March 5, 2026
This Privacy Policy describes how Upstart ("we", "us", or "our") collects, uses, and discloses your personal information when you use the Upstart mobile application, website, or related services (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” refers to the user of the Services, whether you are a customer, visitor, or user of the Upstart mobile application.
By accessing or using our Services, you acknowledge this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other operational reasons.
When we update the policy we will:
Post the updated policy within the Services
Update the “Last updated” date
Continued use of the Services after any update constitutes acceptance of the revised policy.
To provide our Services, we may collect certain information about you from different sources depending on how you interact with the Services.
We use collected information to:
Provide and maintain the Upstart application
Process purchases of Upstart products
Improve the performance and reliability of our Services
Communicate with users
Detect fraud or misuse
Analyze usage trends
Deliver advertising and marketing campaigns
The types of personal information we collect depend on how you interact with our Services.
Information you may provide directly includes:
Name
Email address
Phone number
Billing address
Shipping address
Order information
Customer support messages
Account login details (if applicable)
This information may be provided when:
Purchasing products
Creating an account
Contacting support
Signing up for communications
You may choose not to provide certain information, but this may prevent access to some features.
When you interact with the Services, we may automatically collect Usage Data including:
Device information
IP address
Browser type
Operating system
App usage activity
Interaction data
Network information
This data helps us understand how users interact with the Services and allows us to improve the user experience.
We use cookies, pixels, and similar tracking technologies to operate and improve our Services.
These technologies help us:
Understand user behaviour
Improve performance
Measure advertising effectiveness
Provide analytics
Upstart may also allow third-party partners to place cookies or similar technologies.
You may disable cookies through your browser settings, though some features may not function properly.
We may share information with trusted third-party providers who support our Services.
These may include:
We use Shopify to process orders and payments made through our store.
Shopify may collect payment information including:
Payment card information
Billing address
Transaction details
Shopify processes this information according to their own privacy policy.
Our website may be hosted using Framer, which may collect technical information such as:
Device type
Browser information
Usage analytics
We may use Meta Pixel to measure advertising performance and improve marketing campaigns.
Meta may collect information including:
Device identifiers
IP address
Page visits
Ad interactions
This data may be used to show relevant advertisements on Meta platforms such as Facebook or Instagram.
For in-app purchases and subscriptions made through the Apple App Store:
• payments are processed by Apple
• Upstart does not collect or store payment card information for App Store purchases
• Apple may provide us with limited information necessary to confirm purchase status and provide access to subscription features
For more information, please refer to Apple’s Privacy Policy.
We may use your information to:
Including:
Processing orders
Delivering products
Managing user accounts
Sending service notifications
Including:
Sending promotional emails
Running advertising campaigns
Showing personalized ads
Users may opt out of marketing communications at any time by using the unsubscribe link in emails or contacting us.
We may analyze information to detect suspicious or fraudulent activity.
Information helps us respond to support requests and improve the quality of our Services.
Upstart uses NFC technology to allow users to scan their Upstart card to turn off alarms.
The NFC interaction is used only for app functionality and is not used to track users or collect personal data.
The NFC card itself does not store or transmit personal information.
We may share personal information with:
Service providers supporting our operations
Payment processors
Marketing partners
Analytics providers
Legal authorities if required by law
We only share information necessary to operate the Services.
The Services may contain links to third-party websites or platforms.
We are not responsible for the privacy practices or content of these third-party websites. Users should review the privacy policies of those services.
Upstart is not intended for use by children under the age of 13.
We do not knowingly collect personal information from children.
If we discover that personal information from a child has been collected, we will delete the information.
Parents or guardians may contact us to request deletion of such information.
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to:
Provide our Services
Fulfill legal obligations
Resolve disputes
Enforce agreements
Depending on your location, you may have the right to:
Access your personal information
Request correction of inaccurate data
Request deletion of your data
Restrict certain processing
Withdraw consent where applicable
To exercise these rights, contact us using the information below.
Your personal information may be processed or stored in countries outside of your country of residence.
We ensure appropriate safeguards are in place when transferring data internationally.
If you have questions about this Privacy Policy or our data practices, please contact us:
Email:
support@upstartalarm.com
Address:
26 Fuller Avenue, Glen Iris, Victoria, Melbourne