For your brand to be successful in 2021, it is crucial to showcase your brand on the world’s largest social network - Facebook, especially when marketing through Facebook is advantageous and popular at the same time. Hootsuite survey suggests that the potential reach of Facebook ads is 1.9 million. This means one ad campaign can help you to promote your product in front of large audiences.

As you know the importance of Facebook Ad, the next most significant challenge is creating a winning campaign, especially when organic traffic is experiencing a considerable decline.

The good news is that several micro-targeting features of Facebook Ad will narrow your reach to people who need your products and services. Other than micro-targeting features, there are several different ways to increase your ad conversion. To find out the methods to increase Facebook Ad conversions, keep scrolling down!

#1 Target Relevant Audience

Small businesses and even tech giants make this common mistake of reaching a broader audience in one go. Well, nothing is wrong with it, but it’s not the most sought-after catch.

Targeting a massive audience without proper planning can bring down the success of your Facebook ad.

Create personalized content to target different types of audience. For example, if you’re promoting sports shoes, your audience is divided into separate groups such as fitness enthusiasts, everyday wearers, and fashionistas.

The design and tonality must resonate as per the type of audience you’re dealing with. This will help you to increase engagement.

#2 Prioritize your Landing Page

Facebook ads can be expensive if you’re not converting them consistently. Whether you want your audience to buy a software tool, attend a webinar, or download a free copy, you need a landing page.

You only have a few seconds to offer value-added information to the audience with the help of a well-constructed landing page.

The question that arises is, how can you create a landing page for your Facebook Ad?

1. Define your Goal

It is crucial to choose between the long and the short version of the copy. When your goal is to sell a product, you can write more convincing and detailed ad content, while you can create a short copy when you want some engagement.

2. Upgrade your Visuals

Visual elements on the landing page can make a tremendous difference as people can quickly scan and consume information in a visual form. It also reduces the bounce rate.

3. Avoid Distractions

Too many elements on your landing page can confuse your visitors, and they would easily lose interest within seconds. You can avoid adding small icons, multiple navigation links and plenty of text.

Lastly, make sure that your ad’s landing page is responsive as your users arrive through any medium, either desktop or mobile device.

#3 Don’t Just Create Ad Campaign, Grow it!

People believe that successful campaigns can only be created once, as creators cannot get good campaign ideas all the time. You need to find accurate information about the audience, research the market, and learn about the competitors.

For initiating Facebook marketing for your business, you must collect essential information that adds meaning to your campaign.

Also, ad placement is an important aspect you must keep in mind while posting your ad on Facebook. Regardless of placing your ad anywhere, you can place it on your newsfeed, instant articles, Messenger, or Audience network.

If your ad shows a performance decline, Facebook will automatically adjust your budget where your ads are visible or maximum conversions. For instance, if your in-stream video ads are not performing well, Facebook will recommend you display them on the messenger.

#4 Employ Unique and Attractive Images

While creating a Facebook ad, you must give equal attention to the text and the image. Images can help you stand out from the crowd and help you attract your potential customers. Here are a few tips you can employ for your Facebook ad campaign.

A 20% text rule is a standard advertising rule on Facebook. For a news feed sponsored story, you can apply this standard rule. Based on the text added in the image, Facebook provides ratings from the low, medium, and high. On top of that, Facebook prefers ads that contain little or no text.

Facebook recommends an image of 400x400px for News Feed ads and a 500 character limit. Facebook’s text overlay tool enables users to upload any photo where you can highlight the boxes that contain text and Facebook will notify the percentage of the text allowed in the image. You can get the tool here - https://www.facebook.com/ads/tools/text_overlay.

The image used in your ad must be consistent across all platforms. This helps in brand recognition and help you stand out in the crowd.

#5 Plan Your Ad Budget Wisely!

It will help if you create a budget strategy right from the start to avoid overspending. With the CPM feature of Facebook, you can easily set a budget for your campaign. If you’re not sure about the cost of each ad and how much budget you can employ, you can rely on the automatic bidding option.