February 2022 - Current

• Collaborated with owner to identify needs and goals of projects, understand the voice of her brand, and created a scope of work for project(s)

• Redesigned business website in Squarespace to include:

  • • New sitemap to help audience find what they need quickly

    • New Blog landing page and individual pages for blogs

    • Updated About Me page to showcase owner's expertise and share more of her voice

• Provided copywriting content and editing supports for all pages on website

• Provided copywriting support for all blogs posted

• Integrated SEO strategies in both copy and backend metadata

• Collect and analyze Google Analytics data monthly and shared trends and insights with owner to help inform next steps

• Created Brand and Digital Marketing Briefs with strategies and recommendations for business (see briefs below)

• Created social media posts for business using Canva to use on digital channels that reflect voice and theme(s) of the brand (see gallery below)