You can use the CreateTemplate API operation to create email templates. These templates include a subject line, and the text and HTML parts of the email body. The subject and body sections may also contain unique values that are personalized for each recipient.

You can send email to up to 50 destinations in each call to the SendBulkTemplatedEmail operation. A destination includes a list of recipients,including CC and BCC recipients. The number of destinations you can contact in a single call to the API may be limited by your account's maximum sending rate. For more information, see Managing your Amazon SES sending limits.


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If you send an email that contains invalid personalization content, Amazon SES might accept the message, but won't be able to deliver it. For this reason, if you plan to send personalized email, you should configure Amazon SES to send Rendering Failure event notifications through Amazon SNS. When you receive a Rendering Failure event notification, you can identify which message contained the invalid content, fix the issues, and send the message again.

After you create an email template, you can use it to send email. There are two API operations that you can use to send emails using templates: SendTemplatedEmail, and SendBulkTemplatedEmail. The SendTemplatedEmail operation is useful for sending a customized email to a single destination (a collection of "To," "CC," and "BCC" recipients who will receive the same email). The SendBulkTemplatedEmail operation is useful for sending unique emails to multiple destinations in a single call to the Amazon SES API. This section provides examples of how to use the AWS CLI to send email using both of these operations.

You can use the SendBulkTemplatedEmail operation to send an email to several destinations in a single call to the API. Amazon SES sends a unique email to the recipient or recipients in each Destination object.

This simple professional email template, for example, could work as a weekly or monthly newsletter sent out to employees or email subscribers. A different manager or employee could be the author each time, or you could build trust by having the CEO pen all the updates.

With any external email communication, professionalism is crucial. After all, you are speaking for your entire brand with every message. This professional email template was designed to advertise a webinar, but it could be used for any business purpose.

Some email templates will be tied to a campaign, such as a monthly email newsletter or an email sequence for new users. But one of the most effective ways to incorporate email communication into your marketing efforts is by creating an eblast template.

Eblast templates can be created for internal purposes as well as email marketing. Consider creating an internal eblast template like the one above for unpredictable situations that require urgent, mass communication with your entire staff.

Quick email template design advice: This version was created to help a firm inform its staff about coronavirus-related policies, but an approach like this would be ideal for educating teams about weather-related disaster planning, staff-wide travel plans or other major events.

Consider creating an eblast template to make sure your customers are up-to-date on evolving policies or upcoming changes. Sending eblasts throughout the process can help ensure as many people as possible are being reached, which can reduce the amount of time your team spends explaining the changes.

Similarly, this free email template is an excellent method for engaging your audience by briefly touching on a topic and then offering your best advice. In this case, the email template focuses on remote work, but this would be appropriate for wherever your expertise lies.

That could include initial emails to new subscribers. In this case, the focus of the email campaign template is making sure they know what services are available and how to reach them. Depending on your product or service, the sequence could begin with a tutorial, an embedded video or other tools.

For external and internal audiences, business email templates should always come from a place of subject matter authority. In this case, the topic is remote video conferencing, but this type of approach could apply to any industry.

Healthcare email templates are appropriate for any organization in the medical services industry or related areas. They can be used to provide tips on common health issues, update subscribers about important events and more.

This healthcare email template is ideal for sending out regular newsletters to your subscribers. Note that important community events are listed, while health and wellness tips serve as the bulk of the content.

Other healthcare email templates lean toward the more promotional, as in this example advertising several available mental health awareness seminars. If your organization regularly offers events like this, an email template is a great way to ensure good attendance.

The real estate industry is a perfect match for email templates. Few industries are as fast-paced, and agents, brokers, consultants and others can offer fresh perspectives on the constantly changing landscape.

One key to creating an effective real estate email template is leaning into your strengths. In this example, the newsletter creator is an expert at finding new clients, as evidenced by their real-world tips and guidance.

An alternate take on the same information shows how you can create a sense of place with your real estate email templates. Instead of showing the property in question, this real estate agent chose to focus on the city itself, which will entice buyers who are community-minded.

Nonprofit email templates are also ideal for informing your community about the services you offer. Even those who may already be aware of your organization may not know the extent of the services you provide. Plan to send out an email like this at least a couple of times per year so you can be sure all subscribers are up-to-date.

Keep your team and your donors updated with this simple nonprofit email template. While this particular version is announcing a rescheduled event, your organization could use this email theme for just about any possible email communication.

Creating and verifying an email address identity is the fastest way to get started in SES, but there are benefits to verifying an identity at the domain level. When you verify an email address identity, only that email address can be used to send mail, but when you verify a domain identity, you can send email from any subdomain or email address of the verified domain without having to verify each one individually. For example, if you create and verify a domain identity called example.com, you don't need to create separate subdomain identities for a.example.com, a.b.example.com, nor separate email address identities for user@example.com, user@a.example.com, and so on.

However, keep in mind that an email address identity that's using the inherited verification from its domain is limited to straightforward email sending. If you want to do more advanced sending, you'll have to also explicitly verify it as an email address identity. Advanced sending includes using the email address with configuration sets, policy authorizations for delegate sending, and configurations that override the domain settings.

To help clarify the verification inheritance and email sending capabilities discussed above, the following table categorizes each combination of domain/email address verification and lists the inheritance, sending level, and display status for each:

To send email from the same domain or email address in more than one AWS Region, you must create and verify a separate identity for each Region. You can verify as many as 10,000 identities in each Region.

You can send email from any subdomain or email address of the verified domain without having to verify each one individually. For example, if you create and verify an identity for example.com, you don't need to create separate identities for a.example.com, a.b.example.com, user@example.com, user@a.example.com, and so on.

You can add labels to verified email addresses without performing additional verification steps. To add a label to an email address, add a plus sign (+) between the account name and the "at" sign (@), followed by a text label. For example, if you already verified sender@example.com, you can use sender+myLabel@example.com as the "From" or "Return-Path" address for your emails. You can use this feature to implement Variable Envelope Return Path (VERP). Then you can use VERP to detect and remove undeliverable email addresses from your mailing lists.

Part of creating a domain identity is configuring its DKIM-based verification. DomainKeys Identified Mail (DKIM) is an email authentication method that Amazon SES uses to verify domain ownership, and receiving mail servers use to validate email authenticity. You can choose to configure DKIM by using either Easy DKIM or Bring Your Own DKIM (BYODKIM), and depending on your choice, you'll have to configure the signing key length of the private key as follows:

Reject message - If the custom MAIL FROM domain's MX record is not set up correctly, Amazon SES will return a MailFromDomainNotVerified error. If you choose this option, emails that you attempt to send from this domain are automatically rejected.

To create your email address identity, choose Create identity. After it's created, you should receive a verification email within five minutes. The next step is to verify your email address by following the verification procedure in the next section.

In the preceding commands, replace ADDRESS-OR-DOMAIN with the email identity that you want to verify. Replace CONFIG-SET with the name of the configuration set you want to set as the default configuration set for the identity.

Check the inbox for the email address that you're verifying. You'll receive a message with the following subject line: "Amazon Web Services - Email Address Verification Request in region RegionName," where RegionName is the name of the AWS Region that you attempted to verify the email address in. 2351a5e196

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