Duck Se Dude

ZEE5 | Original Web Series | Creative Head

Duck Se Dude was an original web series developed for a youth audience, combining long-format storytelling with multiple brand collaborations. As Creative Head, I was responsible for maintaining a clear creative vision while balancing narrative integrity and commercial requirements.

Scope of Work

I led the creative direction of the series from development through execution. This included shaping the core narrative, supervising screenplay and scripts, and defining the overall look and feel of the show.

I was closely involved during shoots, monitoring performances, visual tone, and storytelling consistency to ensure the final output stayed true to the original vision.

Brand Collaborations

The series featured several sponsor integrations. My role was to ensure that brand presence felt organic and contextually relevant within the story.

Each integration was evaluated and crafted in a way that supported the narrative rather than interrupting it, ensuring a seamless viewing experience while meeting partner objectives.

Creative Responsibility

The role required close collaboration with production teams, platform stakeholders, and brand partners. Throughout the process, I acted as the creative anchor, aligning storytelling, execution, and communication across all touchpoints.