Insight:

The challenge was to make value feel tangible in a market where rising costs had become a daily conversation.

Instead of talking about discounts or channel counts, the idea focused on a simple insight. When you only pay for what you actually watch, savings show up in real life.

The Idea

The film uses a light, conversational moment to show how choosing the right channel pack leads to smart savings. By selecting only preferred channels through Tata Play’s Super Saver Pack, viewers end up spending less and still getting everything they care about.

The savings are not abstract. They translate into something personal and immediate, making the benefit easy to understand and even easier to remember.

The Film

The story unfolds through a casual exchange where a small everyday purchase sparks curiosity. What follows is a simple reveal. With Tata Play’s Super Saver Pack, users can customise their channel selection, spend as little as needed, and save the rest for things they enjoy.

The film highlights the Hindi Super Value Pack and reinforces the idea that smart choices with subscriptions can lead to meaningful savings without compromise.