Baccha Baccha Jaanta hai Campaign for Tata Play Binge Launch.
This was the launch campaign for Tata Play Binge—a massive collaboration driven by the dedication and hard work of the entire team.

The campaign aims to highlight the ease and simplicity of using Tata Play Binge, a service offering access to multiple OTT (Over-the-Top) platforms in one place. The tagline "Baccha Baccha Janta Hai" emphasizes how simple and user-friendly the service is — suggesting that even a child could easily navigate it. It promotes Tata Play Binge as a straightforward, one-stop solution for accessing a wide variety of content, from movies and TV shows to exclusive web series, without the need for complex subscriptions or technical know-how.